From September 16 to 18, Boomerang Partners took part in the SBC Summit Lisbon, one of the biggest events in the online betting and iGaming industry. Over 30,000 delegates attended the event, and over 1,500 stopped by Boomerang Partners’ booth at F1. It became a focus point for exhibition attendees with interactive activations, one-of-a-kind artist
From September 16 to 18, Boomerang Partners took part in the SBC Summit Lisbon, one of the biggest events in the online betting and iGaming industry.
Over 30,000 delegates attended the event, and over 1,500 stopped by Boomerang Partners’ booth at F1. It became a focus point for exhibition attendees with interactive activations, one-of-a-kind artist performances, and a raffle involving authentic sports legend memorabilia.
Unique booth concept and theatrical performances
The SBC Summit turned out to be a big event for Boomerang Partners, as the team put the spotlight on its portfolio of brands and unique advantages. Across the three days, the booth became a busy point, hosting more than 210 business conversations and wrapping up 15 new partnership deals.
The booth was designed in accordance with the “Boomerang Arena” concept, which highlights Boomerang’s commitment to sports, innovation, and development. It featured three live performances by professional artists, potentially setting a new industry trend.
Online raffle of sports memorabilia
One of the primary aspects of the Boomerang Partners booth decoration was a photo zone with a memorabilia gallery of sporting items belonging to famous athletes. An online raffle was held on September 17th, where participants could win an item previously owned by Rafael Nadal, Cristiano Ronaldo, Tyson Fury, and Fernando Alonso.
A total of 86 guests joined the raffle by snapping a photo at the booth’s gallery on September 16th or 17th before 4:00 PM, sharing it on Instagram Stories or LinkedIn, and tagging Boomerang Partners. The winner was randomly selected using certified tools and announced both at the booth and across Boomerang’s social channels. The chosen prize was a framed Cristiano Ronaldo football.
Awards and recognition
Boomerang-Bet, part of Boomerang Partners’ portfolio, has once again been recognized as the ‘Rising Star in Sports Betting (Operator)’ at the SBC Awards. This marks the second year in a row the brand has taken home the honor, reflecting its strong momentum and growing presence in the market.
The company also earned the title of ‘Social Media Campaign of the Year’, with the jury highlighting Boomerang Partners’ successful strategy on digital platforms. Earlier this year, both of its YouTube channels passed 100,000 subscribers and were awarded the Silver Play Button. The channels have also generated more than 200 million views in less than a year, underscoring the reach of the campaign.
Rounding out the night, Darina Sharban, Affiliate Team Lead at Boomerang Partners, secured Silver in the ‘Affiliate Marketing Manager of the Year’ category, a recognition of her leadership and impact within the affiliate space.
Golden Boomerang League
Attendees who stopped by Boomerang Partners’ booth also registered as participants and learned more about the Golden Boomerang League, a new sports traffic tournament. Participants can compete for a 2x AC Milan Experience, which includes flights, accommodation, and tickets to AC Milan home match, as well as direct entry to the Golden Boomerang Awards 2026. To qualify for the prize draw, affiliates must generate 20+ sports FTDs on brands from Boomerang’s portfolio.
Anton Eshtokin, Chief Marketing Officer of Boomerang Partners, commented:
“We are pleased with Boomerang Partners’ participation in the SBC Summit Lisbon. The ‘Boomerang Arena’ concept of our booth, the unique performances by artists, and the raffle of memorabilia from sports legends garnered significant attention. The booth visitors showed a keen interest in the brands from our client portfolio and the opportunities for collaboration. We are thrilled to win two prestigious SBC awards. This means we are moving in the right direction, and the industry recognizes it. We will continue to progress.”
Boomerang Partners effectively utilized the SBC Summit to reaffirm their position as a leader in sports affiliate marketing. The company was one of the event’s top newsmakers, setting a new industry standard by merging marketing and art with professional dance performances.