Catena Media has announced the launch of its new proprietary sub-affiliation platform, MRKTPLAYS.com. which will target the North American market.
The platform underwent a beta period with a select number of yet-to-be named affiliate partners in North America before its release.
Now live, MRKTPLAYS.com has been designed to connect affiliates with operators in a “streamlined ecosystem” that gives the latter the necessary tools to expand their networks through “a service featuring transparent commissions, reliable tracking and trusted support”.
MRKTPLAYS.com will also allow marketing partners to use Catena Media’s knowledge of North America to “broaden their exposure” to operators.
The website says the platform is “designed to bridge the gap between innovative brands and talented creators in the igaming industry”.
Manuel Stan, Catena Media CEO, said: “The launch of MRKTPLAYS.com is a pivotal step in Catena Media’s journey to shape the future of affiliate marketing.
“With simplicity at its core, MRKTPLAYS is an agile, smart and secure next generation platform for both experienced affiliates and content creators new to affiliate marketing, as well as for operators to reach new audiences.
“We are proud to bring this product to market and excited about the growth opportunities it unlocks for our partners and for Catena Media.”
Last month, Stan said the affiliate had no plans to exit its non-North American markets with Rest of the World revenue falling from € 1.6m to € 929,900 in Q2.
Catena Media also named Kathryn Baker its new chair in June, replacing Ulrik Bengtsson after he announced his departure to take on the CEO position at Sun International.
The post Catena Media launches North America-facing sub-affiliation platform first appeared on EGR Intel.
CEO Manuel Stan says MRKTPLAYS.com will help operators connect with affiliates in a “pivotal step” for the Malta-based business
The post Catena Media launches North America-facing sub-affiliation platform first appeared on EGR Intel.