Checkd Dev and OpenBet have announced a strategic three-year partnership to enhance bet-builder capabilities for sportsbook operators and their customers.
The collaboration centres on the launch of Trending BetBuilder, a next-generation Automated Betting Solution (ABS) that combines Checkd Dev’s proprietary technology with OpenBet’s market-leading SportCast-powered BetBuilder platform.
Trending BetBuilder is designed to revolutionise pre-packaged bet-builder selections by delivering dynamic, stats-driven widgets that boost front-end engagement. At the same time, it features a fully automated back-end for creation, management, and localisation, allowing clients to optimise the promotion of BetBuilder markets.
A global-ready admin panel complements the solution, providing operators with sharper feedback on customer engagement and selections while enabling scalability across multiple territories.
By combining Checkd’s ABS technology with OpenBet’s established BetBuilder product, the partners promise two critical outcomes for operators: higher conversion rates for pre-packaged bet-builder selections and substantial operational efficiencies, saving trading teams significant time each day.
Andrew Grimshaw, Commercial Director at Checkd Dev, described the partnership as a breakthrough moment:“This is an exciting step forward for Checkd Dev. Working alongside OpenBet’s SportCast, one of the most respected names in our industry, we’re thrilled to introduce a powerful, automated solution to their extensive global client base.”
He added: “Our accumulator product has already proven its value with Tier 1 operators in the UK market. With this expanded ABS now tailored for pre-packaged bet builders, we’re confident OpenBet clients will experience both uplift in conversion and operational time savings in what is a high-margin, high-volume betting category.”
The deal highlights the growing importance of automated solutions in the bet-builder category, as operators look to drive engagement and efficiency in one of the industry’s fastest-growing product segments.
Jason Ayton, SVP Business Development & Strategy at OpenBet, said the collaboration takes BetBuilder to the next level: “Through our BetBuilder product, powered by SportCast, we provide customers with highly engaging, personal digital experiences that immerse them in the excitement of live sport.”
He continued: “Trending BetBuilder offers an automated solution that gives operators around the world a pre-packaged content solution that is highly scalable and adaptable to local markets. We believe it will have a major positive impact on the market as it rolls out with our global partner base.”
Checkd Dev and OpenBet have announced a strategic three-year partnership to enhance bet-builder capabilities for sportsbook operators and their customers. The collaboration centres on the launch of Trending BetBuilder, a next-generation Automated Betting Solution (ABS) that combines Checkd Dev’s proprietary technology with OpenBet’s market-leading SportCast-powered BetBuilder platform. Trending BetBuilder is designed to revolutionise pre-packaged bet-builder …