Scientific Games has created an all-new fluorescent marking system for lottery extended play scratch games such as crossword and bingo, adding a vibrant neon glow to the play experience.
Recognizing the expanding popularity of extended play games, which have seen significant growth in recent years, the company’s metro Atlanta-based scratch game designers, game programmers, chemists and production experts developed GlowMark to give players a bright fluorescent surprise when they scratch the game. The innovation is available to US and international lotteries.
Scientific Games, the world’s largest creator, producer and manager of lottery games, offers more than 100 strategic product enhancements for its world-leading lottery instant products. The new GlowMark marking system reveals a contrasting neon fluorescent color when the player scratches the play area, a vibrant departure from the typical white reveal area found in most games.
SG Analytics indicate extended play lottery games have grown by 32 per cent in the past five years (2019-2024). Today, they represent 18.3 per cent of US lottery retail sales. What was once a niche product is now offered by 44 US lotteries, with retail sales topping $11.5bn last year.
Scratch games featuring fluorescent inks also grew in popularity, representing more than 12% of games in the market by fiscal year 2025. Additionally, $10 scratch games with fluorescent inks outperformed other $10 games by nearly nine per cent in fiscal year 2025.“Our Innovation and Discovery teams developed this innovation by using fluorescents to enhance the scratch game experience and are now thrilled to debut GlowMark, our newest advancement in extended play marking systems,” said Danielle Hodges, Senior Director, Global Product Innovation & Development for Scientific Games. “GlowMark gives games a strong, visually appealing contrast between the marked and unmarked areas of the game, adding excitement with glowing neon colors.”
Extended play scratch games produced at Scientific Games’ metro Atlanta global headquarters, as well as production facilities in Canada and the UK, can feature GlowMark. The company’s products represent 70 per cent of lottery instant game global retail sales.
The post Scientific Games introduces GlowMark, an all-new fluorescent marking system for lottery extended play scratch games appeared first on G3 Newswire.
Scientific Games has created an all-new fluorescent marking system for lottery extended play scratch games such as crossword and bingo, adding a vibrant neon glow to the play experience. Recognizing the expanding popularity of extended play games, which have seen significant growth in recent years, the company’s metro Atlanta-based scratch game designers, game programmers, chemists…
The post Scientific Games introduces GlowMark, an all-new fluorescent marking system for lottery extended play scratch games appeared first on G3 Newswire.