Paddy Power has been appointed Official Sportsbook Partner of the National Football League in the UK and Ireland for the 2025-26 season.
The one-year agreement gives the Flutter Entertainment brand promotional rights across retail and online betting, as well as activation at NFL games in London and Dublin. Paddy Power also becomes the official partner for the NFL’s free-to-play game in the region, launching Paddy Power NFL Showdown. The game allows players to predict match results, with weekly jackpots and a season-long leaderboard.
Partnership rights extend to promotional activity on NFL digital channels, in-stadium activations, and access to official footage.
Michelle Spillane, MD Marketing at Paddy Power, said: “NFL as a sport is reaching new heights across the UK and Ireland, and with the first ever game taking place in Ireland at the end of the month, there felt like no better time to come on board.”
NFL UK & Ireland General Manager Henry Hodgson added: “Their innovative approach to fan engagement and their passion for sports entertainment aligns with our goals as we continue to grow the game across the region.”
The announcement precedes the Pittsburgh Steelers vs. Minnesota Vikings fixture at Dublin’s Croke Park on 28 September, the first NFL regular season game to be played in Ireland.
The post Paddy Power signs NFL sportsbook deal for UK and Ireland appeared first on G3 Newswire.
Paddy Power has been appointed Official Sportsbook Partner of the National Football League in the UK and Ireland for the 2025-26 season. The one-year agreement gives the Flutter Entertainment brand promotional rights across retail and online betting, as well as activation at NFL games in London and Dublin. Paddy Power also becomes the official partner…
The post Paddy Power signs NFL sportsbook deal for UK and Ireland appeared first on G3 Newswire.