BetMakers and OtherLevels have announced a partnership to deliver personalised racing bet prompts and related content to wagering operators.
OtherLevels’ live, contextual, personalised bet prompts using BetMakers content, markets and odds, help increase engagement and drive operator revenues. This development follows on from the integration of OtherLevels technology into BetMakers’ sportsbook.
The integration ensures customers of BetMakers’ operator network receive live race and form information and personalised bet recommendations modelled from their previous behaviour.
Brendan O’Kane, CEO at OtherLevels, commented: “We are very excited to partner with BetMakers, an industry leader in the delivery of top-quality racing content and recommendations to operators and bettors worldwide through this agreement.
“By adding the capabilities of the Sports Engagement and Experience Platforms, we can provide an operator and their customers with relevant live personalised CTA’s, bringing customers back into session, and lifting revenues.
“This latest partnership is part of OtherLevels strategy to enable any operator to easily put the best possible racing personalisation experience in front of their customers, both in and out of session.”
The post BetMakers and OtherLevels to deliver personalised racing bet prompts appeared first on G3 Newswire.
BetMakers and OtherLevels have announced a partnership to deliver personalised racing bet prompts and related content to wagering operators. OtherLevels’ live, contextual, personalised bet prompts using BetMakers content, markets and odds, help increase engagement and drive operator revenues. This development follows on from the integration of OtherLevels technology into BetMakers’ sportsbook. The integration ensures customers…
The post BetMakers and OtherLevels to deliver personalised racing bet prompts appeared first on G3 Newswire.