Digitain has strengthened its footprint in Latin America thanks to a new partnership with retail operator Colombo Sport.
Through the deal, Digitain will supply the Dominican Republic brand with its proprietary retail cashier and sportsbook solution, enhancing Colombo Sport’s network of retail sports betting shops with localised events and betting market types – including in-house virtual sports with 20,000 daily events.
Aldrin Paredes, CEO of Colombo Sport, said: “Partnering with Digitain is a significant milestone for the Colombo Sport brands’ expansion. Digitain’s innovative solutions and industry expertise will enable us to provide our customers with an improved retail sportsbook experience.
“We anticipate a fruitful collaboration to drive growth and deliver exceptional value to our business in the Central Latin American market.”
Digitain’s sportsbook offering includes features like Book-a-bet, native Betbuilder, Sports Jackpot Cashout, and live score-centre visualisations, with each one customisable according to the demands of the local Dominican market.
Iain Hutchison, Digitain’s Chief Revenue Officer, added: “We are thrilled to offer our proven and scalable retail cashier and sportsbook solutions to Colombo Sport’s premium sports betting shops.
“They are a well-known betting brand in the Dominican Republic and wider Central Latin America and their commitment to customer excellence and satisfaction perfectly aligns with our values.
“We are excited about this collaboration that will undoubtedly enhance the sports betting experience for Colombo Sport’s growing premium retail expansion over the next few months.”