Today’s fans want more than just the game, they want smart, real-time insights. Sportradar’s 4Sight delivers just that, blending AI-powered overlays with live streams to boost engagement and betting. Patrick Mostboeck, SVP of Fan Engagement, explains how 4Sight is reshaping the viewing experience across tennis, basketball, and soon, football.
Today’s fans, especially Millennials and Gen Z, seek storytelling rooted in real time statistics. How does 4Sight shape narrative structure within a live stream, and how do these insights deepen emotional engagement?
Streaming has become increasingly important to sportsbook operators over the last 10 years or so. It’s gone from being a ‘nice to have’ to a critical retention tool that engages customers and delivers commercial benefit for operators.
But in today’s distraction economy, the way fans engage and watch sport is evolving. Rather than focusing solely on a match as it plays out, fans are active on multiple devices and platforms, seeking insights and data to better understand what’s happening on the field of play and inform their betting choices.
The introduction of augmented streaming solutions, like Sportradar 4Sight, lean into this trend. Using the latest AI technologies, 4Sight incorporates real-time, data-driven animated overlays into a stream to enrich the viewing experience with contextually relevant insights.
We’ve found the effect of this to be significant. One of our European operator clients has been using the ATP 4Sight solution across its sports betting brands. For ATP events, views of the 4Sight feed outweighed views of a standard live tennis feed by 188 per cent. What’s more, when compared to a standard live tennis feed, ATP 4Sight increased growth of betting customers for those brands by 47 per cent.
With serve speeds, rally shot counts, break probabilities, predictive overlays, how does 4Sight balance presenting value without overwhelming the viewer/bettor?
This is a question that we get asked a lot by our clients. It’s so important for the visualisations not to distract from the live action. We don’t want to overwhelm customers with insights that aren’t relevant or complementary to the action taking place.
The AI within 4Sight visualises contextually relevant insights that enrich the viewing experience and educates audiences about what’s happening in a game, and what’s likely to happen next. This is an actionable insight that bettors can respond to during a game.
Ultimately the viewing experience becomes an interactive one, and for operator’s it converts passive viewers into active bettors.
What differences in content consumption have you observed between “standard” and 4Sight streams? Do you have any statistics you can share to demonstrate the added value of the technology?
What we’ve seen with 4Sight is that it delivers against our clients’ key metrics. In the case of our European bookmaker client they increased the number of sessions for 4Sight streams of ATP matches by 188 per cent.
But, more importantly, the technology has helped them achieve growth. It’s enabled 47 per cent better customer growth compared to standard live tennis and helped them to achieve 30 per cent better turnover growth as well. This demonstrates that their customers are engaging with 4Sight deeply and meaningfully.
Sportradar has rights to the full ATP Tour and Challenger scene. What are the plans for extending this deeper tech stack to Challenger tournaments and further tournaments?
Since the start of the year, we’ve scaled 4Sight across more ATP matches, elevating the viewing experience for fans of ATP 500 and ATP 250 events. This is in addition to our existing coverage of ATP Masters, ATP Finals and ATP Next Gen events. So, in total Sportradar will offer 4Sight for up to 1,750 ATP matches in 2025.
Given the breadth of our tennis portfolio, and the highly scalable nature of 4Sight, we’ve extended the technology across our full portfolio of UTR Pro Tennis Tour matches. Since April this of year, we’ve offered 4Sight on every UTR match and by the end of the year we will have offered it across at least 14,000 matches on their tour.
With 4Sight available across tennis, table tennis and basketball already the next significant step is its roll out into football.
We know tennis was the first, table tennis the proof-of-concept, but basketball, football, and US sports are inevitably on the horizon. What are the key challenges around engineering, rights, or UX adjustments as you scale across sports?
Table tennis was a good starting point for us. It provided that validation, you know, that the technology worked. Over the last two and half years, we’ve scaled 4Sight across our clients most popular betting sports – tennis and basketball.
Now we’re preparing to introduce 4Sight into football through our exclusive partnership with Bundesliga. It’s a strategic move that elevates one of our key partnerships, strengthens our content portfolio and helps to drive engagement with one of the world’s most popular football leagues.
Football is more complex to model than, say, table tennis. There are more players for the model to pick up, the size of the pitch is so much bigger, and it takes place outdoors which means we have to factor in lighting and weather. It’s been challenging but we’re excited to launch 4Sight for Bundesliga and Bundesliga 2 matches during this coming season.
What’s next for 4Sight from a tech perspective? For instance, what’s the scope for predictive animations in a betting context?
In the short term our focus is scaling 4Sight across a greater number of sports. Longer term and personalisation is very much a key aspect of the future product development. Customisation and personalisation are hot topics across all industries right now as today’s consumers expect companies to deliver personalised interactions.
In the context of Sportradar 4Sight, using AI-driven personalisation technology will allow users to access the content they want to see within a stream. For example, users will be able to choose which viewpoint or angle they watch a game from. The personalisation component will differentiate the output for each individual user.
The post Sportradar’s 4Sight: Transforming Live Sports Through Real-Time Data and AI appeared first on G3 Newswire.
Today’s fans want more than just the game, they want smart, real-time insights. Sportradar’s 4Sight delivers just that, blending AI-powered overlays with live streams to boost engagement and betting. Patrick Mostboeck, SVP of Fan Engagement, explains how 4Sight is reshaping the viewing experience across tennis, basketball, and soon, football. Today’s fans, especially Millennials and Gen…
The post Sportradar’s 4Sight: Transforming Live Sports Through Real-Time Data and AI appeared first on G3 Newswire.