Soft2Bet and its leadership were recognized in four categories at the Global Regulatory Awards 2025, highlighting the group’s B2B excellence, compliance, and commitment to responsible gaming. For nearly a decade, Soft2Bet has focused on competitive markets, building compliance into its products from the very start. In-house controls, staff training, and real-time monitoring provide regulators and
Soft2Bet and its leadership were recognized in four categories at the Global Regulatory Awards 2025, highlighting the group’s B2B excellence, compliance, and commitment to responsible gaming.
For nearly a decade, Soft2Bet has focused on competitive markets, building compliance into its products from the very start. In-house controls, staff training, and real-time monitoring provide regulators and partners with clear, auditable results. MEGA goes a step further by using gameplay features that keep players engaged while promoting responsible gaming, making sure marketing impact and player safety work together.
Over the past year, Soft2Bet’s compliance expertise and leadership have been evident across the EU and North America. Its in-house model brings together market-specific AML and RG controls, proprietary training, and QA processes, with MEGA embedding these safeguards directly into the player experience.
David Yatom Hay, General Counsel, was also recognized as Regulatory Lawyer or In-House Counsel of the Year, as a reflection of his significant role in shaping company processes and partnerships, dedication to player protection and compliance, and wider contributions to the industry through articles, keynotes, panels, and roundtable discussions that help promote safer standards.
David Yatom Hay, General Counsel of Soft2Bet, shared a statement:
“These shortlists reflect years of rigorous work by our Legal and Compliance teams in close partnership with our product, platform, innovation, expansion and partnerships teams. We run a compliance-first operation because it protects players and gives regulators and partners certainty. By building our own systems and training, and by operating a self-sufficient department that handles most matters in-house with minimal reliance on external counsel, we give the business speed, clarity and accountability.”
Soft2Bet operates in 11 jurisdictions and holds 19 licences, approaching compliance as a core part of every team’s work. Rather than relying on third parties, the company develops its own tools, training programs, and monitoring systems, customized for each market and customer type. This in-house approach allows for fast updates to AML and RG controls, precise risk management, and clear audit trails.
At the heart of this system is MEGA, Soft2Bet’s Motivational Engineering Gaming Application. MEGA tracks session times, spending patterns, and betting limits in real time, while missions and challenges adapted to local markets encourage responsible play. Through integrating responsible gaming directly into the product, MEGA makes protection simple for players and helps partners boost retention and lifetime value without having to compromise the factor of safety.