Casino Guru is taking its partnership with UK and US charity BetBlocker a step further by localizing its self-exclusion tool. Thanks to the collaboration, BetBlocker’s award-winning anonymous blocking software is now available in Finland, complete with support services in Finnish. For both Casino Guru and BetBlocker, making responsible gambling support available in players’ own languages
Casino Guru is taking its partnership with UK and US charity BetBlocker a step further by localizing its self-exclusion tool.
Thanks to the collaboration, BetBlocker’s award-winning anonymous blocking software is now available in Finland, complete with support services in Finnish.
For both Casino Guru and BetBlocker, making responsible gambling support available in players’ own languages has always been a core part of their mission. Both organizations continue to push forward with localization efforts worldwide to make help more accessible.
Language can often be a significant barrier for those seeking support, which is why Casino Guru has been steadily translating its casino database and responsible gambling resources into multiple languages—free of charge and available to players everywhere.
In Finland, where a government report from 2023 estimated that around 4% of the population is at moderate risk of gambling-related harm, Casino Guru’s support of BetBlocker’s Finnish launch is expected to bring meaningful help to hundreds of thousands of people.
BetBlocker Founder Duncan Garvie stated:
“Casino Guru has consistently led the affiliate market in prioritizing safer gambling. Their Global Self-Exclusion initiative has driven forward the dialogue around harm prevention in the sector and has given a working example of how safer gambling messaging can be integrated into the affiliation business model.
We’re always happy to work with affiliates, and Casino Guru has made a real-world difference to thousands of people by supporting us to deliver the service in Finnish.”
Casino Guru has been building its reputation around the clear goal of making gambling safer through initiatives like the Safety Index, Global Self-Exclusion Initiative, Casino Guru Academy and the Casino Guru Awards.
Now also a finalist at the 2025 VIXIO Global Regulatory Awards, recognized for “Outstanding Contribution to Safer Gambling”, Casino Guru keeps finding new ways to support both players and industry professionals.
Simon Vincze, Head of Sustainable & Safer Gambling at Casino Guru, added:
“Our partnership was established to promote efforts around cross-jurisdictional self-exclusion. A proper global system is still far off, but BetBlocker is doing an excellent job of bringing a free and anonymous blocking solution to those who need it, no matter where they are. Casino Guru is proud to support this initiative, and we expect our collaboration to have a strong impact on responsible gambling in Finland.”
This collaboration with BetBlocker shows Casino Guru’s dedication to safer gambling, staying true to the values that have guided the company from day one.