Brazilian Senator Humberto Costa has said his new bill containing several restrictions against the gambling industry is a “wake-up call against a true social epidemic”.
During a plenary session yesterday, 19 August, Costa delivered a speech in which he laid out his reason for proposing PL 3,754/2025.
The bill would raise the minimum gambling age in Brazil from 18 to 21 as well as implement a range of advertising restrictions.
Operators would also be prohibited from sponsoring “sporting, cultural and educational events”, with advertising only allowed between 10pm and 6am.
A “maximum consolidated monthly bet limit per bettor” would also be introduced.
The full bill has yet to be published by Costa.
PL 3,754/2025 was introduced earlier this month and comes just eight months after the regulated Brazilian sports betting and igaming market went live in January.
Costa said his proposals come against a backdrop of a rise in gambling addiction among Brazilians and concerns over young people engaging with the vertical.
He added: “This project is not just a piece of legislation. It’s a wake-up call against a true social epidemic, which affects, above all, our young people, the most vulnerable, those who should be focused on studying, working and building their dreams, and not trapped in screens that promise easy fortune but deliver ruin, debt and despair.”
According to the Brazilian Institute of Responsible Gaming (IBJR), the trade body representing around 75% of the legal operators, between 41% and 51% of the online betting market lies in the unlicensed arena.
The trade body said this translates to between BRL26bn (£3.5bn) and BRL40bn in annual revenue.
EGR recently explored the early innings of the regulated Brazilian market, featuring insight from KTO Group, Superbet and Esportes da Sorte.
In other Brazil news, Betano has been named as the front-of-shirt sponsor for country’s leading football club Flamengo, beating Entain’s Sportingbet and Flutter’s Betnacional in a tender process.
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Humberto Costa claims raising minimum age to 21 and curtailing operators’ ability to advertise will protect young adults and vulnerable people
The post Proposed marketing restrictions in Brazil are a “wake-up call”, says senator first appeared on EGR Intel.