The ‘triple pots’ is a much-loved and well-known slot machine feature combination in casinos across the USA. It has subsequently made its way online thanks to innovative content providers like TaDa Gaming. Such is its success with players in North America that the end of 2024 saw 100 per cent of the Top Ten games having this feature.
Enhanced with additional bonuses, including free spins, fixed jackpots, multipliers and wilds alongside superb visuals and smooth gameplay, TaDa’s ‘feature combo’ TriLuck slots have driven this success following their US launch last year.
Wesley Yang, COO for US Markets, TaDa Gaming, said: “TriLuck delivers an exciting spin on classic ‘triple pots’ casino games. Enhanced with immersive themes and 3D cinematic animations, the bespoke mechanism sees three bonus games potentially trigger simultaneously from just one spin, creating significant engagement and retention with players.
“As one of the earlier providers to understand how to deliver this slot machine mechanism online, we had launched TriLuck with 3 Coin Treasures and 3 Lucky Piggy early 2024. 3 Lucky Piggy caused an immediate uplift in registered players by nearly 10 per cent, taking our player base to quarter of million worldwide in the first four weeks, while betting volume increased by a healthy five per cent in the first two weeks of release.”
“Simultaneously, our research was flagging US players’ existing knowledge of the ‘triple pot’ feature in multiple casinos. This gave us confidence to begin the localisation process to get the games ready for launch.”
“Our first step was to rename the games to suit the target market. 3 Lucky Piggy was rebranded to 3 Rich Piggies reflecting that ‘rich’ was seen more positively by US players. The pigs were also redesigned in the TriLuck colours to simplify the game visually.”
3 Charge Buffalo was re-set as 3 Pot Buffalo. This was to bring the ‘3 pots’ mechanism into closer focus and highlight the key features. 3 Coin Treasures tested positively with U.S. players and so remained the same.
Mr Yang said: “Through a mix of data resources we had established that U.S. players, especially those making the change over from land-based casinos to online play, lean towards medium-to-high volatility games with frequent bonus features and that entertainment was a stronger pull than win potential. So, to balance reward and entertainment, we adjusted the hit and bonus frequency, the betting range and number of free spins to better suit these players’ preferences.”
“Furthermore, American audiences responded strongly to cinematic effects and sophisticated design. Captivating visuals and a smooth user experience were key to retention, so the TriLuck games with their crisp graphics, vibrant colours and quality animations already ticked all the boxes.”
“In this way, the TriLuck launch enjoyed quick recognition and player appeal due to its exciting triple pots mechanism; while the mix of game themes, from gold coins, dragons or the buffalo charge to galloping piggy banks, forged emotional connections with players, giving the games currency across demographics and experience levels.
“The next critical stage was partner choice. Overall, TaDa’s strategy is to actively work with leading local and national operators. This improves our localisation skills through shared know-how and enables quicker responses based on direct, data driven feedback – from player preferences to imminent regulatory changes.”
“Beginning with sweepstake casinos, including the renowned Dara and NoLimitCoins, we were swiftly able to test our games and gather more feedback. This led to optimised design and gameplay speed adjustments while simultaneously helping to build TaDa’s brand as an innovative provider with a wealth of HTML5 releases.”
“Our games are RNG certified by benchmark bodies bmm and iGaming Labs for visible fairness. We hold multiple licences, including from the prestigious UKGC and MGA, which facilitated our approach to those operators looking for future-ready providers with experience in regulated markets.”
TriLuck games are also available in online casinos thanks to our most recent partnership with EveryMatrix, through its B2B aggregator platform SlotMatrix. Following EveryMatrix’s 2022 signing with BetMGM, the leading iGaming operator in the US, more players can access the TriLuck slots through this platform.
Mr Yang said: “This has extended our footprint further, opening up Michigan and Pennsylvania.Currently slots, especially those with familiar symbols and straightforward gameplay, are still the go-to game for many US players. Recognition and comfort, plus the feel of an authentic casino experience are key and TriLuck games lean into these pulls.”
“Continuous feedback created valuable insights and allowed us to further fine-tune the specifications and UI design of the TriLuck series, ensuring the games align seamlessly with U.S. gameplay habits and entertainment preferences.”
“Games like 3 Rich Piggies, 3 Coin Treasures 2 and 3 Pot Buffalo incorporate a familiar slot experience with low entry barriers and reward mechanics tailored to quick, engaging play, meaning our impact across this market was impressive from the first spin.”
“From new player sign up to increased rounds played and repeat visits, our numbers have exponentially increased and retention rates have improved by 23 per cent compared to other titles, with an overall player base growth of 10 per cent, based on the latest quarterly data.”
“As TaDa continually grows its brand across US markets, and with an AGCO application in hand for our Ontario licence, we are confident that our global approach/local know-how strategy will continue to bring success for all our stakeholders and especially our players.”
The post Triple Pot Passion. Why Triluck hit America’s Sweet Spot appeared first on G3 Newswire.
The ‘triple pots’ is a much-loved and well-known slot machine feature combination in casinos across the USA. It has subsequently made its way online thanks to innovative content providers like TaDa Gaming. Such is its success with players in North America that the end of 2024 saw 100 per cent of the Top Ten games…
The post Triple Pot Passion. Why Triluck hit America’s Sweet Spot appeared first on G3 Newswire.