Soft2Bet’s proprietary gamification engine, MEGA (Motivational Engineering Gaming Application) has been shortlisted in the Product Innovation of the Year category at the Global Gaming Awards Americas 2025. MEGA’s first full launch in North America with ToonieBet in Ontario has improved the gaming experience, enhancing player engagement and retention. ToonieBet uses MEGA’s gamification tools and data-driven solutions,
Soft2Bet’s proprietary gamification engine, MEGA (Motivational Engineering Gaming Application) has been shortlisted in the Product Innovation of the Year category at the Global Gaming Awards Americas 2025.
MEGA’s first full launch in North America with ToonieBet in Ontario has improved the gaming experience, enhancing player engagement and retention. ToonieBet uses MEGA’s gamification tools and data-driven solutions, including achievements, collectibles, long-term missions, and segmented rewards.
Since launching, the brand has higher session frequency, stronger loyalty, and steady growth in lifetime value, further improved by the partnerships of ToonieBet with Ottawa Senators and the Canadian Football League where MEGA is on rink-side LED boards and in broadcasts. This exposure is a clear indication of Soft2Bet’s focus on delivering high-value customer experience, strong performance, and a simple, flexible design.
Martin Collins, Chief Business Development Officer at Soft2Bet, stated:
“We are proud to be shortlisted for Product Innovation of the Year, as MEGA continues to enable us to deliver engaging, locally tailored player experiences, clearly demonstrated by ToonieBet’s success in Ontario. This nomination indicates that our approach is delivering big high performance results.”
MEGA has already shown strong results across Europe, consistently rising player engagement and retention. In Ontario, ToonieBet is seeing the same impact by using MEGA’s flexible tools, customizable UX/UI, and segmented features. This approach creates a personalized, local experience that draws in high-value players and supports steady profitability.
MEGA also won Product Launch of the Year and Soft2Bet was named Platform Provider of the Year during the Global Gaming Awards EMEA in January 2025.