BoyleSports, Ireland’s largest independent bookmaker, has signed as the official sponsor of TNT Sports’ Premier League coverage for the 2025/26 season, part of a £100M+ investment to expand in the UK.
The deal will see BoyleSports branding across non whistle-to-whistle coverage of all 52 live Premier League matches on TNT Sports, plus highlights and post-9pm programming. The sponsorship debuts Saturday during coverage of Aston Villa v Newcastle United.
It follows the company’s recent multi-year partnership with West Ham United as front-of-shirt sponsor, and the launch of a new TV campaign promoting its ‘Back Yourself’ brand message.
Chief Commercial Officer Troy Cox said: “Sponsoring TNT Sports’ Premier League coverage will put BoyleSports front and centre at one of the UK’s biggest broadcasters, reaching millions of football fans each week. It’s a landmark moment in our £100M+ UK relaunch, combining over four decades of betting expertise with a bold new brand identity and an ambitious growth plan across digital, casino and retail.”
BoyleSports’ UK expansion includes over 200 new retail stores, 1,000 jobs, and upgrades to its sportsbook and casino platforms. The brand refresh features a modernised logo, new colour palette and typography designed to stand out across all channels.
The post BoyleSports to sponsor TNT Sports’ Premier League coverage appeared first on G3 Newswire.
BoyleSports, Ireland’s largest independent bookmaker, has signed as the official sponsor of TNT Sports’ Premier League coverage for the 2025/26 season, part of a £100M+ investment to expand in the UK. The deal will see BoyleSports branding across non whistle-to-whistle coverage of all 52 live Premier League matches on TNT Sports, plus highlights and post-9pm…
The post BoyleSports to sponsor TNT Sports’ Premier League coverage appeared first on G3 Newswire.