Omnigame partners with Kaizen Gaming
Omnigame has secured its first operator partnership, joining forces with Kaizen Gaming to launch its most popular titles with the firm’s Betano brand.
In the early stages of the deal, Omnigame’s offering will be rolled out with Betano in Denmark, before launching in other global markets, including Brazil.
Peter Weinreich, Omnigame CEO, said: “We are incredibly proud to announce our inaugural partner deal which will see our games debut outside of Denmark, and with one of the most exciting operator groups in the world.”
Evangelos Dedoulis, director of product, gaming and rewards at Kaizen Gaming, added: “Omnigame has a proud history of standing out in a highly competitive market like Denmark. We are glad to be the first partner to deliver its unique products to players beyond its own ecosystem.”
Booming Games gets Greek green light
Booming Games has secured a B2B licence from the Hellenic Gaming Commission (HGC), enabling the supplier to expand its offering to licensed operators in Greece.
The firm already holds the required licences to work with regulated operators in UK, Italy, Spain, Denmark and Sweden.
Frederik Niehusen, Booming Games chief commercial officer (CCO), said: “Securing our B2B licence from the Hellenic Gaming Commission is a significant achievement and part of our strategic goal to strengthen our presence in regulated European markets.
“Greece is an exciting and fast-growing market, and we’re thrilled to be able to offer our content to licensed operators and their players across the country.”
Blueprint Gaming’s bet365 boost
Blueprint Gaming has bolstered its existing partnership with bet365 with an exclusive release of bet365 Kong 3 Even Bigger Bonus.
Since the title was launched, bet365 has confirmed that player stakes have exceeded expectations in all live markets.
Jo Purvis, director of marketing, PR and events at Blueprint Gaming, said: “This exclusive release with our long-term partner bet365 marks a new phase of tailored content that will run alongside our dazzling monthly releases.”
A bet365 spokesperson added: “Thanks to our partners at Blueprint Gaming, Kong has returned to bet365 Casino in bespoke style. Stomping his way onto our platform, we’re thrilled to launch bet365 Kong 3 Even Bigger Bonus across multiple territories globally.”
Incentive Games granted Ontario licence
Incentive Games has been granted an Ontario Gaming Licence by the province’s regulator, the Alcohol and Gaming Commission of Ontario (AGCO).
In turn, the supplier will be allowed to offer its portfolio of games to all licensed operators in Ontario’s regulated market.
John Gordon, Incentive Games CEO, said: “Ontario represents a huge opportunity for us, and securing this licence is a proud moment for the whole team.
“It reinforces our dedication to meeting the highest standards while delivering compelling real-money content. We’re looking forward to building strong relationships in the region and continuing our momentum across regulated markets worldwide.”
Winpot names new brand ambassador
Winpot has named sports broadcaster Miroslava Montemayor as the operator’s latest brand ambassador.
The Mexico-based operator will call on Montemayor, who hosts Champions League and Premier League coverage for TNT Sports Mexico, to promote Winpot’s online casino and sportsbook offering.
Yoni Sidi, Winpot CEO, said: “Miroslava is one of the most loved sports broadcasters in Mexico, combining her deep knowledge of the game with her captivating presenting style.
“This has seen her build a large and loyal fanbase across Mexico, and through this partnership, we can introduce these people to Winpot for the first time.”
Montemayor added: “Winpot is one of the most trusted betting brands in Mexico, and I’m delighted to have been announced as a brand ambassador. I’ve had great fun filming the TV ad campaign and look forward to seeing it hit TV screens in August.”
Elantil to power Goatz.com’s international efforts
Elantil is set to power Goatz.com, a newly launched online casino challenger brand targeting a multi-jurisdiction launch later this year.
Nadiya Attard, Elantil CCO, said: “We’re immensely proud to be working with one of the most dynamic new brands in igaming. Goatz’s confidence in our technology speaks volumes.
“Our platform enables them to build standout marketing and player loyalty and rewards programs – giving them the tools to truly shine in an increasingly competitive market.
“Elantil is here to empower operators with a technology that allows them to launch brands with a click of a button, and that’s exactly what we did with Goatz.com – with many more operators to come.”
The post This week in B2B news (8 August) first appeared on EGR Intel.
All the latest developments from the supplier side of the industry, including updates from Omnigame, Booming Games and Winpot
The post This week in B2B news (8 August) first appeared on EGR Intel.