Mithrillium Media delivers high-quality traffic for its clients using facts obtained through in-depth data analysis to build trust with the target audience. Drawing on his extensive experience in building sustainable affiliate models, Sebastian Jarosch, Mithrillium’s founder, shares his thoughts on the future of this important topic with G3.
What does a “sustainable” affiliate model mean to you in the context of the iGaming industry?
A sustainable affiliate model requires prioritising relationships with your partners and clients over short-term profits. It means building relationships with both users and operators based on transparency, fair marketing practices, and shared goals. Sustainability comes down to reputation, because if players trust you, they’ll come back. If operators see quality traffic, they’ll keep working with you.
How do you balance short-term revenue goals with long-term trust and user satisfaction?
We always place the player first. Revenue matters, but not at the cost of losing credibility. If you promote the wrong operator for a quick payout and players have a bad experience, they won’t trust your site again. Long-term satisfaction generates repeat traffic, better engagement, and ultimately more sustainable revenue.
What role does content quality play in building lasting value for both users and operator partners?
High-quality content builds authority. Users trust content that’s clear, honest, and genuinely helpful. Operators value that too, they want to be aligned with affiliates who educate, convert, and retain players responsibly. Quality content also performs better in SEO, supports compliance, and lowers bounce rates. It’s the foundation of a sustainable strategy.
How do you ensure that ethical considerations remain central in your review and ranking methodology?
We use a structured, criteria-based approach that prioritises licensing, player feedback, payout speed, responsible gaming tools, and overall user experience. Rankings are never tied to flat fees or bonus size alone. We also include negative points where appropriate and never rely on the brand sheet alone. Transparency is what earns trust.
What steps do you take to remain transparent and unbiased when working with commercial partners?
We clearly disclose affiliate relationships and never sell positions for fixed payments. If we work with a partner, it’s because they offer value to our player, which will also lead to commercial success. We perform the reviews ourselves and always look at the same criteria.
Can you describe how user trust impacts key performance metrics like conversion rate and retention?
Trust directly influences conversion. If a player trusts your review, they’re more likely to register and deposit. But retention is where the real value lies. Players who had a positive, honest experience come back and recommend your site to others. It reduces churn and increases LTV, both for the affiliate and the operator.
How do you approach reviewing or delisting operators when player complaints or ethical concerns arise?
We take complaints seriously. If multiple users report the same issue, we escalate it to the operator. If there’s no resolution or the issue repeats, we update the review with a warning or delist the brand entirely. We also monitor third-party watchdog sites, forums, and public feedback channels to stay ahead of trends.
What are the key signals that tell you an affiliate business is prioritising sustainability over short-term gains?
Sites like Casino-Groups stand out through detailed, unbiased content, visible responsible gambling messaging, clear affiliate disclosures, and a willingness to call out questionable operators. Sustainable affiliates also invest in long-term SEO, support player education, and measure success based on user outcomes, not just clicks or FTDs.
How is the growing demand for compliance and responsible gambling shaping affiliate strategies today?
It’s pushing the entire industry toward greater accountability. Many regulated markets now require affiliates to meet standards similar to those imposed on operators. This shift also impacts how affiliates drive traffic, as not all marketing channels are permitted in every jurisdiction. Responsible gambling messaging, self-exclusion links, and accurate bonus terms are now expected by many regulators.
Looking ahead, what innovations or changes do you think will define the next generation of ethical, high-performing affiliate platforms?
We’re going to see more AI-driven personalisation, compliance automation, and trust signals embedded into UX, like verified review badges or player ratings. Affiliates that can offer localised, transparent, and accurate recommendations will stand out. The real innovation will come from those who combine performance with purpose with user-first design, ethical review practices, and long-term thinking.
The post Mithrillium Media: Building a Sustainable Affiliate Model appeared first on G3 Newswire.
Mithrillium Media delivers high-quality traffic for its clients using facts obtained through in-depth data analysis to build trust with the target audience. Drawing on his extensive experience in building sustainable affiliate models, Sebastian Jarosch, Mithrillium’s founder, shares his thoughts on the future of this important topic with G3. What does a “sustainable” affiliate model mean…
The post Mithrillium Media: Building a Sustainable Affiliate Model appeared first on G3 Newswire.