Betway has announced former Arsenal and Barcelona star Thierry Henry as its latest brand ambassador, with the Premier League legend set to front up the firm’s football proposition.
Henry will serve as a global ambassador for Betway, which is owned by New York-listed firm Super Group.
Betway said the former France international will become the face of its football offering ahead of the start of the 2025-26 season.
The operator has served as the official global betting partner of Henry’s former club, Arsenal, since the start of the 2023-24 season.
Henry remains the Gunner’s all-time record goalscorer, playing for the club between 1999 and 2007, before returning for a brief loan spell in 2012.
The forward joins fellow ex-Arsenal player David Seaman in Betway’s football brand ambassador stable, which also includes former Tottenham and Liverpool striker Robbie Keane.
Betway’s other brand ambassadors across other sports include former US tennis star Andy Roddick, South African cricket legend Graeme Smith and retired jockey Katie Walsh.
Sponsorship and marketing has formed a key part of Betway’s strategy, with deals in place with several Premier League clubs alongside Arsenal, including Manchester City and Chelsea.
Until recently, Betway served as the front-of-shirt sponsor for West Ham United. The deal came to an end this summer, with the Hammers tapping BoyleSports as its new principal partner.
Speaking on joining Betway, Henry said: “Football’s always been about action and excitement, and that’s what Betway brings to fans in a unique way.
“I’m really looking forward to being part of something that connects people to the game they love.”
Neal Menashe, Super Group CEO, added: “Thierry Henry is a true soccer legend and sporting great, and it is with immense pleasure that we welcome him into the Betway family of ambassadors and partners.
“Our deal with Thierry’s former club Arsenal has been a flagship part of our marketing strategy over the last two years.
“We look forward to sharing his expert insights and exclusive content with our customers across the world.”
The post Betway scores Thierry Henry as latest brand ambassador first appeared on EGR Intel.
Arsenal’s all-time record goalscorer added to online operator’s growing stable of football ambassadors, joining former teammate David Seaman
The post Betway scores Thierry Henry as latest brand ambassador first appeared on EGR Intel.