888 is set to return to the Netherlands almost four years since it exited the market after evoke announced a partnership with ComeOn Group.
Evoke, which is the parent company of 888 and William Hill, has selected ComeOn Group to operate the 888 brand in the Netherlands.
ComeOn Group will run the brand on the 888.nl domain and deploy its in-house gaming platform and sportsbook for the venture.
A licence from the Netherlands Gambling Authority (KSA) for Godwits Limited subsidiary on 8 July, via which 888.nl will be run.
ComeOn Group holds a licence in the Netherlands via Tulipa Ent Limited, through which it offers the ComeOn! and GetLucky brands in the market.
888 initially exited the Netherlands ahead of the market’s regulation in October 2021, alongside a host of other businesses.
Evoke had planned to eventually return to the market and apply for a licence. In September 2021, when it announced its exit, the group said the Netherlands was “an attractive medium-term opportunity”.
In the build up to its exit, the Netherlands accounted for around 3% of group revenue.
Since 2021, evoke has undergone significant changes, including acquiring William Hill International and a host of dotcom market exits.
The business’ core markets are the UK, Spain, Italy, Denmark and Romania.
There are now 31 licensed online operators in the Netherlands, according to the KSA. However, not every licensee has a listed, live site or app.
Juergen Reutter, ComeOn Group CEO, said: “Evoke is one of the biggest betting and gaming companies in our industry, and we are honoured to be entrusted with the operation of 888, one of the most iconic consumer brands in gaming.
“Our proprietary technology, strong market expertise and commitment to responsible gaming will ensure that Dutch players enjoy a best-in-class experience with the 888 brand.”
Davide Marchisio, evoke director of corporate development, added: “888 is an incredibly strong global brand, and partnering with a world-class operator gives us the opportunity to provide the amazing 888 experience to our Dutch fans.
“We are excited about launching 888 to Dutch customers and further expanding into regulated markets with a high-impact, low-capital partnership aligned to evoke’s strategy.
“The partnership highlights ComeOn Group’s commitment to expanding its presence in key regulated markets alongside the recognised and trusted brand 888, while reinforcing 888’s position as a premier gaming brand globally.”
The post 888 to return to the Netherlands as evoke seals ComeOn Group partnership first appeared on EGR Intel.
ComeOn Group to run the brand on behalf of London-listed operator after securing a licence from the Dutch regulator at the start of July
The post 888 to return to the Netherlands as evoke seals ComeOn Group partnership first appeared on EGR Intel.