Grace Media has been fined £60,000 for breaching social responsibility provisions relating to self-exclusion and marketing by the Gambling Commission.
Following an investigation from the regulator, Grace Media was ruled to have breached Social Responsibility Code Provision (SRCP) 3.5.3, as well as SRCP 5.1.11.
The first offence under SRCP 3.5.3 relates to marketing materials being sent to self-excluded customers.
The other breach, under SRCP 5.1.11, links to sending directing marketing materials to players without their “informed and explicit consent”.
The GC said both offences are breaches of the Gambling Act 2005 and operator licence conditions.
When considering the licensing, compliance and enforcement policy statement, as well as the statement of principles for determining financial penalties, a £60,000 penalty payment was landed upon.
GC officials acknowledged Grace Media’s cooperation during the investigation.
The regulator also recognised that Grace Media does have measures and policies in place that address the SRCP breaches in question.
The breaches were determined to have stemmed from human error in failing to apply these policies. Grace Media has already taken remedial action to address the issue.
Gibraltar-based Grace Media is one of the larger white-label operators in the UK, with former Southampton front-of-shirt sponsor Rollbit having partnered with the business to go live.
Grace Media also has four owned-and-operated sites. The operator has held bingo and casino licences since March 2022, as well as a betting permit for both real and virtual events as of June 2025.
A Grace Media spokesperson said: “As soon as we realised we had encountered an issue, we self-reported it to the Gambling Commission. No complaints were made, and we have introduced new procedures to ensure this doesn’t happen again.”
Earlier this month, the GC published changes to its approach when calculating and imposing financial penalties on its licensees, which will come into effect on 10 October 2025.
The authority has vowed to become more transparent in how it determines the degree of breaches, as well as introduce a five-level guide for seriousness.
A level five breach would result in a penalty equivalent to 10% to 15% of the GGY generated by the operator during the period of the offence.
One week prior to that announcement, the GC hit Fafabet with a £170,000 fine for multiple breaches, including what the regulator judged to be unfair terms and conditions.
The fine was issued to Taichi Tech Limited, which trades as Fafabet, and also relates to anti-money laundering and social responsibility deficiencies.
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Regulator issues penalty payment to the operator after marketing materials were sent directly to self-excluded players
The post GC hands £60,000 fine to Grace Media over social responsibility failings first appeared on EGR Intel.