Kwiff has become the official partner of Sky Bet Championship club Millwall.
The multi-year deal continues the relationship between the pair after kwiff was named Millwall’s sleeve sponsor for a one-off FA Cup Fifth Round tie against eventual winners Crystal Palace earlier this year.
As part of the new agreement, Millwall fans will connect with kwiff through content-driven campaigns and matchday initiatives.
Garry McGibbon, director of kwiff’s marketing arm Spryme Limited, said: “It’s great to enter into this partnership with Millwall FC and we’re excited to see how it progresses.
“If our experience so far is anything to go by, it’s going to be a privilege working with a proper football club with such strong traditions.”
Luke Wilson, Millwall commercial director, added: “We’re thrilled to be continuing our relationship with kwiff, following on from their sleeve sponsorship of our FA Cup Fifth Round tie last season.
“Within a competitive market, they have quickly established themselves as a fast-growing and innovative brand.
“We’re looking forward to working with Garry and his team throughout the coming season as we continue to support the growth of their brand within the UK.”
The official partner announcement follows kwiff’s back-of-shirt sponsorship deal with Scottish club Motherwell, secured at the end of May.
The operator also became Curragh Racecourse’s official betting partner back in March and will sponsor eight handicap races across July and August this year.
Millwall’s deal with kwiff also comes on the heels of Championship sides Sheffield United and Southampton striking deals with Midnite in the last few weeks.
Sheffield United named Midnite as its front-of-shirt sponsor last week, while the bookmaker also partnered with Southampton in June to become its training kit partner on a season-long deal.
The post Kwiff becomes official partner of Millwall in multi-year deal first appeared on EGR Intel.
Pair worked together earlier this year and new deal will see fans connect with the operator through matchday initiatives
The post Kwiff becomes official partner of Millwall in multi-year deal first appeared on EGR Intel.