North Star Network has bolstered its brand portfolio following the acquisition of French websites BasketUSA and BasketEurope.
The deal, which was completed for an undisclosed fee, is the latest in a long line of M&A for the affiliate in the last 18 months.
BasketUSA.com and BasketEurope.com were founded in 1998 and 2010, respectively, with the latter providing coverage of the National Basketball Assocation (NBA) and international leagues.
BasketEurope provides content around French and other European basketball leagues.
Both websites are considered “two of the leading basketball media platforms in the French-speaking world”, as per North Star Network.
The editorial teams on both websites will stay in place, as North Star Network looks to keep the continuity, voice and integrity of the news and analysis platforms.
DotMarket acted as advisers to the sellers for the acquisition.
Yann Decoopman, North Star Network co-founder, said: “We are proud to welcome BasketUSA and BasketEurope into the North Star family.
“Their editorial expertise, loyal audience and deep passion for basketball are a perfect fit for our vision.”
Fabrice Auclert, BasketUSA founder, commented: “After more than 25 years of independence, finding a partner that could grow the brand while respecting its DNA was crucial, so we can stay focused on what we do best: journalism.
“North Star won us over with its professionalism and long-term vision.”
Maxime Weber, BasketEurope director, added: “This partnership with North Star Network marks a new chapter for BasketEurope.
“It’s a great opportunity to continue our mission within an international framework, while preserving our editorial standards.”
The acquisition marks North Star Network’s second deal of 2025, following the purchase of affiliate Bojoko in February.
The affiliate closed 2024 with the purchase of Nigerian football portal soccernet.ng.
Founded in 2011, North Star Network was named as a One to watch in the 2025 EGR Power Affiliates.
It currently operates over 30 media brands across 30 countries, employing over 90 people.
The post North Star Network snaps up France-facing basketball websites first appeared on EGR Intel.
BasketUSA and BasketEurope acquired by affiliate in an undisclosed deal, as M&A pipeline continues to bear fruit
The post North Star Network snaps up France-facing basketball websites first appeared on EGR Intel.