Betano has been named as an official partner of the FIFA Club World Cup 2025, with the Kaizen Gaming brand building on its historical ties with football’s governing body.
Betano will serve as an official partner for South America for the tournament, which kicked off on 14 June and will run until 13 July.
The revamped Club World Cup will feature 32 teams and is being hosted throughout the US. This edition marks the first of the updated version, which will take place every four years.
The previous iterations of the Club World Cup took place every 12 months. This year’s version will feature some of the world’s biggest clubs, including Manchester City and Real Madrid.
The tournament has already seen Bayern Munich dismantle New Zealand’s Auckland City in a 10-0 win.
Betano will be able to activate its sponsorship throughout South America, where it recently penned a front-of-shirt sponsorship deal with Argentinian side River Plate.
Earlier this year, the firm sponsored the Brazilian Super Cup and is a sponsor of the Campeonato Brasileiro Série A and Copa do Brasil.
The operator’s expanded relationship with FIFA comes after the pair first joined forces for the 2022 World Cup.
Since then, Betano was also named as an official partner for Euro 2024 and the 2024 Copa América.
At the start of the 2024-25 season, the company was unveiled as the global sponsor for the UEFA Europa League and Conference League competitions on a three-year deal.
George Daskalakis, Kaizen Gaming CEO, said: “This summer there is no international football major to look forward to however FIFA is introducing the Club World Cup which will take place across the United States.
“Similarly to the original World Cup, it features 32 teams divided in eight groups, with 16 of them advancing to the knockout rounds and will take place every four years.
“Our passion for the beautiful game has always been a driving force for us with Betano and football going hand in hand. And today we are very excited to announce our latest partnership with FIFA, this time becoming an official partner of the Club World Cup in South America.
“What better way to celebrate football around the world and especially in South America where Betano is the leading sports betting brand in the continent.”
In the UK, challenger brand Midnite was named as an official sponsor for Channel 5’s coverage of the competition.
The post Betano seals official partnership for the FIFA Club World Cup first appeared on EGR Intel.
Kaizen Gaming brand announced as an official partner in South America for the expanded club competition, which got underway over the weekend in the US
The post Betano seals official partnership for the FIFA Club World Cup first appeared on EGR Intel.