Affinity Interactive, the parent company of Daily Racing From (DRF), has announced the sale of its horseracing betting platform, DRF Bets, to 1/ST Technology.
The undisclosed deal will see Xpressbet, a sub-division of 1/ST, assume control and operation of DRF Bets.
Effective from yesterday, 10 June, DRF Bets will rebrand to 1/ST BET PRO as part of the sale.
Current DRF Bets customers will be able to access their accounts by logging in via the 1/ST BET PRO website or iOS app using their existing credentials.
Affinity Interactive and 1/ST Technology have worked together on DRF Bets since 2011, with Xpressbet providing backend technology, wagering, pathways, customer service and data security for the platform.
The sale will allow DRF to concentrate on its expansion into affiliate partnerships, e-commerce and “data-driven product lines”.
Affinity Interactive CEO Scott Butera claimed the sale will leave the company “better positioned” moving forward.
He said: “This is a pivotal moment for Affinity Interactive and DRF. This strategic transaction allows us to sharpen our focus on DRF’s core strengths: Premium racing data, expert handicapping and compelling content.
“We are now better positioned to collaborate with a broader array of racetracks, wagering platforms and sportsbook operators as an independent and innovative media and data company.
“This move enhances our ability to serve the broader horseracing and gaming ecosystems, supporting innovation, integrity and new fan engagement. We are proud of what we built with DRF Bets and are excited about this next chapter.”
1/ST Technology said the deal “further strengthens its market position as a leader in B2C and B2B wagering technology”.
Keith Johnson, president of 1/ST Technology, added: “1/ST Technology is committed to continuing to provide the consistent superior service and user experience DRF Bets customers have come to expect, now under the 1/ST BET PRO brand.
“We look forward to welcoming DRF Bets customers and expanding our product offerings to horseplayers across the country and around the globe.”
Back in January, 1/ST Technology appointed former Sky Betting & Gaming senior trading manager Steven Johnson as its new head of managed trading services.
The post 1/ST Technology acquires horseracing betting platform DRF Bets first appeared on EGR Intel.
Undisclosed deal will see the Affinity Interactive subsidiary absorbed by Xpressbet and rebrand to 1/ST BET PRO
The post 1/ST Technology acquires horseracing betting platform DRF Bets first appeared on EGR Intel.