The Brazilian Senate Sports Commission has approved a new bill that would strictly limit how and when betting companies can advertise. Revised by Senator Carlos Portinho, the Bill PL 2.985/2023 will ban ads during live sports events and will only be allowed from 7:30 pm to midnight on TV and digital platforms. Public figures such
The Brazilian Senate Sports Commission has approved a new bill that would strictly limit how and when betting companies can advertise.
Revised by Senator Carlos Portinho, the Bill PL 2.985/2023 will ban ads during live sports events and will only be allowed from 7:30 pm to midnight on TV and digital platforms.
Public figures such as current athletes, influencers, and celebrities will also be banned from appearing in ads, unless retired for at least five years. Print ads and stadium advertising would also be banned, except when linked to official sponsorships.
Senator Carlos Portinho commented:
“Football clubs are addicted to betting. Communication companies are addicted to betting, to advertising, to the money they receive from betting.”
The bill also includes measures to protect younger age groups, requiring platforms to verify users are over 18 and to display clear warnings:
“Betting causes addiction and harm to you and your family.”
Senator Eduardo Girão, who proposed a full ban, supported parts of the bill but criticized the continued allowance of any promotion.
Senator Styvenson Valentim, who introduced the original bill, commented on the revised version of the bill:
“Your vote was balanced. It wasn’t what I wanted, but it achieved its purpose in some points. Maybe we’re giving the market a chance to adapt and a warning to the population that has already seen that this is harmful.”
Fighting against gambling harm has been Brazil’s growing priority. Since late 2024, the country has introduced different updates and regulatory changes.
FAQs
Is gambling legal in Brazil?
Many forms of land-based gambling are illegal in Brazil.
What is the legal gambling age in Brazil?
The legal gambling age in Brazil is 18.