Tipico has put pen to paper on a sponsorship deal with the third-tier of German football, 3. Liga, meaning the operator is now an official partner of the top three divisions in the country.
The new three-year deal, which was agreed with the German Football Association (DFB), will come into effect from 1 July.
Tipico had already partnered with the DFB to sponsor Germany’s domestic cup competitions for both men and women.
Under the terms of the 3. Liga deal, Tipico will be granted “exclusive central advertising rights“ for the competition.
Those include Tipico and league logo placement on the right sleeve of all 3. Liga teams’ shirts, in-stadium advertising and multiple digital rights.
Tipico said the majority of the financial proceeds from the partnership will be of direct benefit to the league’s 20 clubs, with payments distributed each season.
The Malta-based business is also a sponsor of the Bundesliga and 2. Bundesliga, with that commercial deal being managed via the leagues’ governing body, the Deutsche Fußball Liga (DFL).
In February 2025, the DFL and Tipico agreed an extension to their relationship through to the end of the 2028-29 season. Tipico has sponsored the top two divisions since 2018.
Kajetan Strini-Brown, Tipico director of marketing and brand, said: “3. Liga is pure football: packed stadiums, passionate competition, hope and suspense – it’s a perfect match for Tipico.
“We are therefore extremely excited to work together to further strengthen the appeal and visibility of this special league.
“For us, the 3. Liga is the logical extension of our commitment to German football, as we are now partner of all professional competitions.
“We have been working with the Bundesliga and 2. Bundesliga for many years and have also partnered with the DFB for a year already.”
Holger Blask, DFB chair, added: “This good news rounds off an outstanding year in the 3. Liga, full of spectator records and underlines the popularity of the league.
“Tipico fits in as a strong and reliable partner. Together, we also want to continue our extensive efforts for responsible handling of sports betting within this framework.”
The 2024-25 3. Liga season concluded last weekend, with Arminia Bielefeld and Dynamo Dresden securing automatic promotion to 2. Bundesliga.
The post Tipico nets 3. Liga sponsorship to complete German football clean sweep first appeared on EGR Intel.
Omnichannel operator scores three-year deal with third division, adding to its existing commercial deals with the Bundesliga and 2. Bundesliga
The post Tipico nets 3. Liga sponsorship to complete German football clean sweep first appeared on EGR Intel.