Clever Advertising has announced the return of its former head of R&D and innovation, Andre Sousa Machado, as its new chief commercial officer (CCO).
Sousa Machado rejoins the Malta-based affiliate having spent almost four years with Sportradar, working in the firm’s ad:s department.
He originally began at the New York-listed company in July 2021 as head of business development before being appointed head of publisher relations and affiliation in January 2023.
Prior to his shift to Sportradar, Sousa Machado was with Clever Advertising for more than six years between November 2014 and June 2021.
His first role with the marketing business was as an international sales team leader before stepping up to head of R&D and innovation in October 2020.
Moving into the C-suite, Sousa Machado will join CEO Jose Pedro Panzina, CFO Pedro Maia and chief technology officer Fernando Guedes.
On his return, the new CCO confirmed the company was gearing up to venture into new verticals, including AI, a publisher network and new ad styles to best support operator partners.
Sousa Machado said: “With our creative and influencer expertise, custom technology and deep market know-how, we’ll help new and existing partners maximise returns, while rolling out fresh tools like AI-powered optimisations, an exclusive publisher network and dynamic ad formats that engage players from first click to long-term loyalty.”
Pedro Panzina, Clever Advertising CEO, added: “By using a revenue-share model, Clever Advertising truly invests in our clients’ growth.
“With Andre now leading our channel expansion, we’re set to rival traditional marketing agencies, launch innovative partnership deals and bring cutting-edge solutions to tier one operators around the world.”
Clever Advertising has finished fourth in the past two editions of the EGR Power Affiliates rankings, with year-on-year growth across core financial metrics helping push the firm up the table.
Arnold Ash is EGR’s Executive Recruitment Partner. They support ambitious organisations to identify and attract industry leading executive talent. Find out more here.
The post Clever Advertising snaps up new chief commercial officer first appeared on EGR Intel.
Andre Sousa Machado returns to the affiliate after almost four years with Sportradar, as he promises to tap into developing technology to drive gains for operator partners
The post Clever Advertising snaps up new chief commercial officer first appeared on EGR Intel.