Lottomatica CEO Guglielmo Angelozzi has shed light on how the Italian operator has implemented AI technology to bolster its user experience, as well as drive weekly revenue per user up 23%.
As outlined in the company’s Q1 2025 presentation deck, Lottomatica has seen its strategy, supported by proprietary cross-brand AI platform (LAMP), have a significant impact on both customer engagement and average revenue per user (ARPU).
For example, customised integration, which entails targeted bonuses featuring prominently on the login page of Lottomatica’s high-value users, sparked a 23% increase in weekly ARPU compared to before the tech was implemented.
Focusing on solely Lottomatica’s igaming division, the use of AI has enabled the operator to tailor personalised campaigns that boost the engagement of newly launched games, in turn offering the company an advantage when negotiating with suppliers.
Lottomatica’s data showed that 59% of unique users within its igaming division had been the recipient of a personalised campaign.
LAMP’s technology has also granted Lottomatica the ability to offer users an algorithm-based proposition, presenting its igaming titles in order of most played by that user.
On the sports betting front, Lottomatica efforts to personalise at scale have seen the operator identify a user’s preferences across main sports leagues and teams, before generating personalised promotional banners.
The company found that personalised banners had a successful click-through rate three times that of generic ones, as well as contributing to a 10% improvement in ARPU.
AI is also being deployed across bet management, with 45% of all incoming bets now being overseen by AI. The model is able to approve, decline or send bets to human traders for evaluation, while also tracking bot activity across the Betflag parent’s sites.
Discussing the tech on the group’s most recent earnings call, Angelozzi said: “All of the players in the industry have a ton of transactional data, but we are able to put this data together with deep behavioural data, deep third-party data and this allows us with our engines, models and AI agents to boost personalisation and maximise customer engagement.”
Focusing on AI’s impact on the firm’s casino offering, Angelozzi added: “The standard way for casino offering is usually statistic or algorithm-based, it goes to the generic player, you don’t target the player, the marketing team chooses which products to list.
“We’re switching to an AI-based system, driven by the behaviour of relevant clusters of customers, driven by the popularity of potential popularity of some games for certain relevant clusters of players.”
The Lottomatica chief went on to detail how the operator uses the technology to enhance customer engagement to full effect, noting: “If you’re able to identify preferences in your customer base, the type of sports and teams for example, and you have an AI agent which allows you to generate a campaign automatically for the relevant target, you can literally do this in a minute compared to hours or half a day of work.
“This is online in real time and its scalable, the click-through rate when you present content which is in line with the preferences of your customers, it’s three times the clickthrough rate.”
Angelozzi’s comments came in the aftermath of Lottomatica’s Q1 results release, which reported €587.7m (£500.8m) in revenue and adjusted EBITDA of €220.5m, with both metrics rising 33% year on year (YoY) and 47% YoY, respectively.
It was a strong quarter for Lottomatica’s online segment, which contributed €239.8m in revenue, representing growth of 59% compared to Q1 of last year.
The post Lottomatica CEO: AI is sparking revenue and engagement spikes first appeared on EGR Intel.
Guglielmo Angelozzi outlines how the Italian operator has benefitted from new tech, including revenue increases and deeper engagement from customers
The post Lottomatica CEO: AI is sparking revenue and engagement spikes first appeared on EGR Intel.