FDJ United CEO Stéphane Pallez has claimed the Kindred Sportsbook Platform (KSP) will be a “key asset” for the combined business following its mass deployment.
Speaking on the French operator’s analyst call following the publication of its full-year 2024 earnings, Pallez spoke at length about the benefits presented to the group following last October’s €2.5bn acquisition of Kindred Group.
Alongside the results, the company rebranded from La Française des Jeux (FDJ) to FDJ United to better reflect its now pan-European operations.
Kindred first announced the development of its in-house sports betting platform in February 2022, with plans to move away from supplier Kambi by the end of this year.
The KSP has been rolled out in a variety of test markets so far, including Estonia, with bosses hopeful the proprietary tech will give its product an edge over competitors.
Pallez said: “We devoted a lot of time to work with all the teams, both from Kindred and FDJ, to assess our various platforms and particularly to get a common view about the deployment of the KSP.
“Kindred has been investing [in it] and it is part of the business plan. We have now a complete view of the implementation roadmap that will also produce not just cost synergies, but marketing differentiation.
“This is a key asset that will generate a lot of positive elements in our medium-term business plan.”
FDJ United explained it will secure more than €50m (£42m) in synergies on its online sports betting and gaming arm, partly due to the KSP’s role in the business function.
The operator has now assumed the Kambi contract for various Kindred operations, as well as paying out costs on its existing in-house product.
CFO Pascal Chaffard, speaking on the same call, said the KSP would better allow FDJ to manage its margin and facilitate improved localised product differentiation.
The finance chief added: “We have those tools partly in-house and partly with Kambi. What we are doing is moving those to a unique sports betting platform. What we will have with this new platform is new features, new capacity to manage the pricing and to do it in a better way than we are today.”
Chaffard noted the state-owned operator expects to bring tech fully in-house by the end of 2026.
On the results front, FDJ United posted a 17% leap in full-year 2024 revenue to €3.1bn as the French lottery operator recorded a positive 12 months.
The post FDJ CEO: Kindred Sportsbook Platform is a “key asset” first appeared on EGR Intel.
Bosses at the French operator champion in-house platform’s capabilities to drive cost-savings and improve sports betting margin ahead of full rollout
The post FDJ CEO: Kindred Sportsbook Platform is a “key asset” first appeared on EGR Intel.