Sportradar’s ad:s addition
Sportradar’s ad:s marketing service has been bolstered by the addition of paid search, allowing operators to reach and acquire customers who are searching for gaming and betting-related topics online more effectively.
The paid search enhancement strengthens the ad:s offering, with Sportradar’s industry-specific marketing service now able to cover all major digital advertising channels, as well as tackling historical SEO challenges to ensure search results accurately and effectively reflect customers’ content preferences.
Nikolaus Beier, Sportradar’s senior vice-president of marketing services, said: “Paid search is an essential marketing channel for betting operators to acquire customers.
“Only Sportradar, through the combination of our unrivalled expertise and innovative technology, can deliver the industry’s most effective, efficient and comprehensive paid search solution for operators’ customer acquisition efforts.”
BetBlocker’s Lisbon launch
BetBlocker has launched a Portuguese version of its blocking software at the SBC Summit in Lisbon.
With more than 200 million Portuguese speakers worldwide, the gambling-related harm prevention charity said that its mission to have as many people as possible turn to the free service was the reason behind its launch.
Duncan Garvie, BetBlocker founder and trustee, explained: “BetBlocker is the only free and anonymous-to-use blocking software. Users can go from download to blocked in less than two minutes – but only if they understand the setup instructions.
“The truth is that most of the people who need BetBlocker’s support are in a state of crisis. They are not able to think clearly and trying to set up a tool like BetBlocker, with instructions they either don’t or only partially understand, presents a significant barrier to accessing that support.
“Each time we launch BetBlocker in a new language, we see user engagement in the language jump by between 4x and 10x.”
Andrew McCarron, SBC managing director, added: “It is great that BetBlocker has chosen the SBC Summit to launch such an important service, especially one that reflects the event’s new home in Lisbon.”
WA.Technology lands Onseo deal
WA.Technology has acquired igaming supplier Onseo as it looks to offer its operator clients access to “cutting-edge capabilities” across the sports betting, platform, casino and sweepstakes verticals.
Onseo’s 700+ strong team of developers are expected to be a welcome addition to WA.Technology’s array of igaming solutions that include WA.Platform, WA.Sports, WA.Casino, WA.Affiliates, WA.Lottery and WA.Fantasy.
Tim Scoffham, WA.Technology CEO, said: “We are absolutely thrilled to welcome Onseo to the WA.Technology family. We have already been a customer of theirs for a while – their ability to deliver high-quality technology quickly truly makes them a force to be reckoned with. Their client base is a clear testament to their quality.
“This acquisition has been in the works for quite some time. It marks an incredibly exciting new chapter for WA.Technology as we now bring huge capacity in-house.
“Onseo is the perfect addition to our ecosystem. Their expertise will allow us to not only upsell our own portfolio of products but will enable us to also deliver new and exciting experiences for our partners around the world.”
Octoplay’s offering hits Italy
Octoplay has launched in Italy thanks to a strategic partnership with Microgame.
The company’s latest expansion into Europe came after similar deals were confirmed with major operators including Kindred, Bally’s, LeoVegas Group and Sky Betting & Gaming.
Italian players will now have access to Octoplay’s games through Microgame’s vast network of licensed operators.
Octoplay, which already boasts licences in Sweden, Malta, Romania, Greece, the UK and Ontario, remains focused on growing its presence in regulated markets.
Ralitsa Georgieva, Octoplay’s director of business development, remarked: “Our partnership with Microgame marks a strategic step in Octoplay’s European expansion. We’re excited to bring a selection of our most popular games exclusively to the Italian market through Microgame’s extensive network.”
Marco Bedendo, general manager at Microgame, added: “As a leader in the Italian online gaming sector, we’re excited to offer Octoplay’s innovative games exclusively to our network.
“Our Italy-specific omnichannel platform, combined with Octoplay’s content, will enhance the entertainment experience for players across our partner network. This collaboration aligns with our commitment to technological innovation and flexible, tailored solutions for our operators.”
Betway’s new game
Betway has developed a new free-to-play football game, in conjunction with Incentive Games, that will launch in the UK and Ireland for the current season.
Designed to enhance customer engagement with seamless integration, Betway customers will be able to collect bet builder-style bets throughout the week ahead of that weekend’s round of fixtures, with real cash prizes on offer.
From Monday to Friday, players can reveal a fixture to be played that weekend, with each fixture possessing two win conditions. If those win conditions are met after the match, the user wins a prize. The greater the win conditions met, the higher the prize.
Victoria Harnett, product lead at Incentive Games, said of the partnership: “We’re incredibly proud to be collaborating with Betway on this exciting new product.
“Our team is tirelessly crafting a truly new engaging experience for Betway’s customers that will elevate their enjoyment of the sport. We’re confident that the game will be a valuable addition to their current offering.”
Anthony Werkman, Betway Group CEO, added: “We are thrilled to partner with Incentive Games and add this innovative free-to-play football game to our offering. Football is the biggest sport for our global brand and this collaboration allows us to bring something fresh and fun to our customer experience.”
KingMidas Games ventures into Latam
KingMidas Games has expanded into Latam for the first time via a strategic partnership with NGX.
More than 100 KingMidas Games titles will now be integrated onto the NGX platform, with a significant emphasis placed on localisation of content and key regional languages, including English, Portuguese and Spanish.
KingMidas has also outlined plans to open offices in Latam and grow its workforce, as well as initiating certification processes in Brazil to ensure its games are widely available across the market by 2025.
Aleksander Mozir, KingMidas Games’ head of Latam, said: “Partnering with NGX is a pivotal moment in our global expansion. This collaboration reaffirms our commitment to expand beyond Asia, and mirrors NGX’s dedication to regulatory compliance while meeting the dynamic demands of local markets.
“Together, we are poised to deliver unparalleled igaming experiences to operators and players across Latam.”
Alexandre Tauszig, NGX commercial director, noted: “Our partnership with KingMidas Games and the promotion of their next-generation titles aligns perfectly with our aim to provide operators in Latam with an all-in-one solution for igaming and entertainment excellence, while promoting industry sustainability and integrity.”
The post This week in B2B news (27 September) first appeared on EGR Intel.