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iGaming NewCast: UM News - 21-02-2025
Summary
Gaming Industry Updates: Key Highlights
Interview with Matt Parr: Transforming the Betting Landscape
Matt Parr, Head of Horse Racing at Amelco, discussed significant advancements in 2024. Amelco has incorporated data analytics and machine learning to offer accurate odds and personalized betting experiences, enhancing its market position. Major UK betting events, such as the Cheltenham Festival and Grand National, have notably influenced trends, supported by real-time markets and improved odds.
Looking ahead to 2025, Parr anticipates a heightened focus on mobile-friendly platforms, artificial intelligence, and personalization. Amelco also plans to expand into North America and South Africa, introducing innovative solutions to emerging markets.
US Senate Examines Sports Betting Regulations
The U.S. Senate Judiciary Committee conducted a hearing on federal oversight of sports betting. Discussions centered on player protection, addressing athlete harassment, and combating problem gambling. Senator Richard Blumenthal criticized the surge in sports betting advertisements, while David Rebuck from New Jersey advocated for state self-regulation.
The proposed Supporting Affordability and Fairness with Every Bet (SAFE Bet) Act aims to establish federal standards for advertising and player protections. However, industry experts, including the American Gaming Association, oppose federal involvement, emphasizing the effectiveness of state-level regulation.
KSA Expands CRUKS Awareness Campaign
The Dutch gaming regulator has launched the second phase of its CRUKS campaign, titled “Pack your life again, take a gambling stop.” Targeting young adults, the campaign utilizes social media to highlight the dangers of gambling addiction and the importance of self-exclusion tools. Introduced under the Remote Gambling Act, CRUKS is a cornerstone of responsible gambling in the Netherlands.
Brazil’s Gambling Regulations Take Shape
Brazil has approved licenses for 71 operators, mandating compliance with anti-money laundering measures and a $5.2 million fee per license. Stricter advertising rules and penalties aim to foster a safer gambling environment. Additionally, Brazil has banned online versions of the popular animal lottery, citing connections to organized crime.
SOFTSWISS Celebrates Milestones in Sportsbook and Jackpot Offerings
SOFTSWISS marked four years of its Sportsbook platform with a 173% increase in bets. The Prime Network Jackpot surpassed €1 million, boosting player engagement. The company expanded into Brazil and South Africa, launched a mobile app, and enhanced platform efficiency.
Slotjava’s Success in Italy
Slotjava attributes its strong performance in the Italian market to understanding player preferences and focusing on nostalgia for physical slot machines. The company combines SEO strategies with partnerships to maintain its status as a trusted platform for Italian players.
Bally’s Corporation Launches Integrated Betting App in Ontario
Bally’s introduced a unified app combining sportsbook and casino services in Ontario, enabling players to access both through a single account. CEO Robeson Reeves emphasized the company’s commitment to enhancing the player experience with seamless features.
