The NFL season kicked off this past week but for US sportsbook operators, the action began in August with a surge in reactivated players re-joining the fold. These are bettors who were inactive in the preceding month coming out of hibernation.
Optimove’s iGaming Pulse reported a 68% increase in US reactivation rates, reaching 5.4%. Similar behaviour was recorded in the UK, where the Premier League’s kick-off led to a 13% rise in reactivation rates to 5.5%. Both markets outperformed the global average of 3.8%.
A proactive reactivation strategy is crucial for sportsbook operators, as it can reignite interest, increase betting activity and capitalise on early season excitement.
This approach not only boosts short-term revenue, but also strengthens player loyalty and lifetime value, offering a significant advantage during peak betting periods.
For more insights, visit Optimove’s Pulse.
Sports
Monthly conversion and retention – August 2024
Average monthly amount distribution per single deposit
Average monthly amount distribution – total deposit
Average number of deposits per player – 11
Casino
Monthly conversion and retention – August 2024
Average monthly amount distribution per single deposit
Average monthly amount distribution – total deposit
Average number of deposits per player – 14
Sports and casino betting activity
Average bet amount per player
Sports – €359; casino – €1,444; all – €904
Average number of bets per player
Sports – 94; casino – 1,615; all – 858
Average net gaming revenue per player – €63.70
Average activity days per player – 8.80
The post Optimove Insights’ iGaming Pulse Report August 2024: NFL season fuels surge in US player reactivation first appeared on EGR Intel.