SaaS ENTERS THE GAME
Lynon steps into the industry as the new iGaming SaaS provider to help operators launch their businesses in minutes within a comprehensive and easy-to-use environment. Lynon’s solutions allow users to manage all the necessary components with one login, enjoy uninterrupted maintenance due to modular architecture, and integrate functionalities through the versatile and highly flexible reverse API integration solution.
“This is the environment where our partners in iGaming grow for a long game,” states Lynon CBO: Suren Vardanyan.
Coming along with the word-game statement, “SaaS is SaaS!” Lynon explains that the approach of their beginning – Software as a Service – is Lynon’s solution as their story – the point where it all begins.
The company holds a past of solid, multi-directional expertise that is brought by a team composed of two main groups of experts and specialists: the first group includes iGaming and betting professionals who are deeply delved into the science and art of gaming phenomenon, while the second group is composed of SaaS-experienced business automation specialists, both contributing their experience to carrying out “new iGaming institutional solutions without losing the creativity and freedom in vision,” as claims Lynon CBO: Suren Vardanyan.
TIME IS GOLD
“We believe that time is not for operational procedures; time is for planning the future,” adds Lynon CMO Edgar Davtyan.
Lynon partners save time and preserve energy by receiving a fully ready-to-launch and easily adjustable product in an API-friendly environment. The partners’ different requests and needs regarding any 3rd party integrations are covered smoothly, quickly, and at once due to our SaaS solution. Such an approach of Lynon, helps avoid delays, long procedures, and complex tech-related communications, allowing Lynon partners to focus on their business operations and building marketing strategies.
It is the era of individuality and self-service. All the spheres in which we work and do business are becoming increasingly comprehensive and easy-to-do by ourselves. Nowadays, with thousands of software products we do not need to communicate with the specialists and builders of the product to use and improve it to the fullest and maintain operational sustainability anymore.
“In complex industries such as iGaming, a solution is valid if it works right away – from the first contact. We could begin and make a change in the industry only if we already had a solution that solves something unsolved, and that is why our story begins from the solution that works,” says Lynon CMO: Edgar Davtyan
The game changer is Lynon’s One-Window Solution, along with all its constituent features. It allows clients to manage and use all the products and solutions on a single-window solution, including management of all the components of the client’s iGaming environment, as well as implementation of localization, CRM, reporting, affiliation, and more with just one login.
Helping operators go live as fast as possible is another goal of Lynon. Coming up with the readiness of Lynon’s platform that allows the launch of operator’s iGaming website in minutes, the company takes care of the clients time with an unprecedented approach.
“When all the brand assets are ready, your website is delivered within the shortest periods of time. When operators want to step into the industry and rise fast, they should only define and provide their brand assets, objectives, and targets; the rest for the launch is up to us in around 15 minutes,” describes Suren Vardanyan.
INDEPENDENCE IN OPERATION
Another gem that Lynon claims to improve the life of operators is their modular systems.
“Our modularised system of solutions provides where interruptions of any parts of the whole system do not affect the system’s overall functionality. In other words, during improvements and updates for any parts of operator products or the very same Lynon’s iGaming Platform, the operational stability of the operators and their customers is not interrupted even for a second, as the whole system is composed of modular sub-systems that function on their own,” states Edgar Davtyan.
With iGaming’s vast technological potential, API integrations are a vital part of the industry. Even the simplest APIs often require extensive resources and time, including constant workflow with developers and technical support specialists on both sides.
Lynon came up with the unique solution of a flexible API integration architecture called “Versa” – the versatile integration solution. This allows partners to integrate necessary products with each other with no difficulties, no time-consuming procedures, and even without intervention from Lynon’s side.
Moreover, Lynon saves partners and involved parties even more time and resources due to cross-integrations, where platforms, for instance, can integrate to aggregators, aggregators to payment gateways, payment gateways to platforms, and so on, in all directions, vice versa.
THE POTENTIAL NOT TO BE MISSED
Lynon envisions a reality in which operators work and benefit due to constant evolution of easier and more SaaS-oriented, more user-friendly solutions of institutional value and kind.
There are plenty of solutions that need to be integrated, involved, or focused in many B2B iGaming initiatives. As Lynon’s founders claim, the best the company could start its journey with was realizing and understanding the need to focus on this vast industry potential before making the step.
Operators need simple, easy-integratable, and time-efficient platforms with solutions that will serve them as a multi-functional, concentrated ecosystem that misses no achievements of technological advancements of the world.
“Observing the history and development of the iGaming world, we can easily notice that the industry is quite self-thought and often lacks institutional basis. And although it has the driving force of constant evolution and it is easily noticeable, a lot of companies in the industry do not experience their full potential in advancement, as they could and would with the iGaming institutional basis. With our expertise we have realized that these are the times, when marketing is neither about “what you say”, nor “How you say it” anymore, but rather about “what is there to speak for?” And here is Lynon – and it’s all there!” concludes Edgar Davtyan.
SaaS ENTERS THE GAME Lynon steps into the industry as the new iGaming SaaS provider to help operators launch their businesses in minutes within a comprehensive and easy-to-use environment. Lynon’s solutions allow users to manage all the necessary components with one login, enjoy uninterrupted maintenance due to modular architecture, and integrate functionalities through the versatile…