ComeOn Group has unveiled a new collaboration with Astralis, a Danish esports organization, set to begin in January 2025.
With this agreement, the prominent brand ComeOn! will emerge as Astralis’ new global ally, leveraging its diverse range of licenses in important European territories.
Mads Rasmussen, Astralis’ Commercial Director, expressed pride in introducing ComeOn! as their global partner. He remarked that this collaboration holds substantial importance for Astralis, both organizationally and commercially. Their aim is to bring this partnership to life in ways that captivate their fanbase, all while upholding a strong focus on safe and responsible gaming.
Rasmussen emphasized that the selection process with ComeOn Group was thorough and positive, particularly noting their European roots and licenses in key markets such as Denmark, which played a crucial role in their decision.
Fans of Astralis, from Denmark and beyond, can anticipate a groundbreaking new digital initiative designed to offer a thrilling and engaging experience.
Juergen Reutter, CEO of ComeOn Group, asserted that this partnership will enhance the igaming company’s footprint in the esports industry and holds significant interest for their audience.
Reutter added, “We are thrilled to collaborate with Astralis, as this partnership not only highlights our forward-thinking Sportsbook platform but also fortifies our connection to the esports community. Working closely with Astralis allows us to provide tailored experiences that resonate with our players and enrich the entertainment value in competitive gaming.”