Logifuture’s Strategic Insights for 2025: Evaluating Market Opportunities
As 2024 draws to a close, it’s clear that the landscape for global market opportunities has shifted significantly. Unlike previous years, the focus has been on sophisticated approaches to pinpoint online growth potential. While some markets have captured major attention, others are becoming saturated and monopolized.
Latin America, or Latam, is notable for its untapped potential despite Brazil advancing towards regulation. However, the forecast for 2025 highlights challenges for iGaming operators, with few regulated markets promising rapid returns on investment.
Launching a brand in Latam in 2025 demands a long-term strategy. Reflecting on the US’s post-2018 market liberalization, a similar saturation pattern is emerging in Brazil and Peru. Overcrowding quickly leads to fierce marketing competition, creating a race to the bottom.
Consequently, media costs and player acquisition expenses can spiral, unrelated to player value. This scenario unfolded in the US, driven by intense investor influx. Now, with diminished hype, market expectations have tempered.
Latam is drawing similar conclusions due to its proximity to the US and other macroeconomic factors. iGaming companies face high initial costs with uncertain break-even points—potentially taking decades, far from the quick success often touted.
Acquiring media to attract players in Latam now equates to buying market share, without ensuring profitability or immediate returns. Thus, entering this market in 2025 requires a long-term strategy.
In contrast, Africa presents a more promising opportunity. The continent’s online markets are less saturated, and media costs remain low across emerging regions.
In Africa, while player value may be lower, the volume is higher, necessitating a unique business model and realistic investor expectations.
Africa is anticipated to remain a fertile ground for revenue in the coming year. It offers quicker returns on lower investments, and Logifuture is poised for significant growth in Africa in 2025.