According to Guga Gotsadze, a key figure at SmartSoft, the essence of forming partnerships transcends mere business strategy; it is a fundamental principle that underpins all company activities.
Recently, SmartSoft hosted a three-day gathering in Georgia to honor its partners while unveiling an innovative initiative called the Partners’ Club. This event, as Gotsadze described, centered on fostering connection, collaboration, and a unified vision for future endeavors.
With the introduction of the Partners’ Club, SmartSoft emphasizes the growing importance of collaboration within the industry. The notion behind the Partners’ Club aligns with the company’s mission, where cooperation is a core value.
An example of this cooperative ethos is reflected in SmartSoft’s branding. Guga Gotsadze explains, “Our brand’s foundation is built on teamwork. Achieving our ambitious objectives requires unified efforts. We nurture collaboration within our team and with partners, sharing goals and working towards common interests.”
Gotsadze remarked that the commitment to partnership was evident at the Partners’ Club Launch, which featured a dynamic agenda from Tbilisi to Kakheti. “Industry leaders and partners worldwide convened for three days, exploring Georgia’s ancient winemaking tradition, its vibrant culture, and celebrated cuisine,” he shared.
Detailing the concept further, Gotsadze continued, “The Partners’ Club represents a distinct community of SmartSoft affiliates focused on nurturing robust relationships. It’s beyond business—it’s about sharing triumphs, exchanging ideas, learning, and innovating within the gaming industry together.”
Members of the Partners’ Club receive exclusive resources and opportunities, contributing to a collaborative community. Through this initiative, SmartSoft aims to enhance cooperation, ensuring every partnership fosters mutual growth and success.
The event was a significant triumph, uniting partners in a collaborative spirit and reinforcing the idea that collective success stems from solid, supportive bonds.
“The launch welcomed key partners in a warm, engaging environment,” stated Gotsadze. “It was a day rich with vibrant dialogues, networking, and brainstorming for future projects. Guests shared insights and explored upcoming ventures while relishing the company of industry influencers.”
Attendees were treated to a well-planned schedule filled with engaging activities and interactive discussions, fostering personal and professional connections. They also previewed upcoming projects and had opportunities to express their thoughts and insights. A video capturing the essence of the event highlights the inspiring dialogues and connections made throughout the day.
Following the Partners’ Club launch, SmartSoft looks forward to a series of ongoing experiences for its partners.
“These partnerships are not just one-off interactions; they evolve and flourish over time,” stated Gotsadze. By focusing on these connections, SmartSoft aims to establish a vibrant community beneficial to all, ensuring they collectively achieve greater success. For SmartSoft, partnership is more than a business strategy; it’s a genuine commitment to collaboration and community.”
Concluding, the Managing Partner said, “SmartSoft operates globally, with partnerships spanning Europe, Latin America, Asia, and more. Our extensive network reflects the trust built over time. We collaborate with over 1,500 partners in the gaming sector, enhancing our offerings through innovative games and platforms. We are dedicated to transforming the gambling industry, focusing on enjoyment.
“Joining the Partners’ Club goes beyond event attendance—it’s about joining a community that values innovation, support, and shared success. Members access exclusive resources, insights, and events designed to strengthen connections and enrich strategic initiatives.”