ComeOn Group has secured a new sponsorship agreement with the Danish esports organization Astralis, as revealed exclusively by EGR.
This partnership designates ComeOn Group as the official sponsor of the esports team, with the ComeOn! brand prominently featured across Astralis’ platforms. This includes exposure on social media, during team events, and in competitive gaming content, aiming to enhance the brand’s visibility in the Nordic region.
Astralis fields multiple teams in popular esports such as Counter-Strike 2, FIFA, and Rainbow Six Siege.
Juergen Reutter, CEO of ComeOn Group, expressed that this agreement represents a significant move for the company into “one of the fastest-growing betting markets worldwide.” He stated, “Our collaboration with Astralis allows us to present our innovative sportsbook platform and reinforces our connection with the esports community. This partnership is crucial as esports demand has surged among our audience, and our goal is to deliver the ultimate betting experience to our customers. It also aligns with our focus on localization and personalization. Collaborating with Astralis enables us to offer unique experiences that appeal to our players and enhance the thrill around competitive gaming.”
Mads Rasmussen, the commercial director at Astralis, commented, “We are thrilled to introduce ComeOn as our global partner. This partnership is significant for Astralis both organizationally and commercially, and we anticipate bringing this agreement to fruition for our adult fanbase. Our extensive and positive discussions with ComeOn, especially considering their European base and licenses in our primary markets including Denmark, were pivotal in our decision. Astralis fans, both in Denmark and globally, can expect a fresh digital activation delivering an exciting and engaging user experience.”
In 2024, the deal with Astralis further extends ComeOn Group’s marketing endeavors, following a summer partnership with Golden Globe winner Jeremy Piven for an advertising campaign. The company also collaborated with Swedish models Victoria Silvstedt and Carolina Gynning to launch a US-themed campaign for its Lyllo Casino brand earlier this year.
For more details, visit the original post on [EGR Intel](https://www.egr.global/intel/news/exclusive-comeon-group-signs-sponsorship-deal-with-esports-giants-astralis/).