Watch any game on ESPN or ABC, and you’ll notice ESPN Bet advertisements and promotions during nearly every commercial break. These ads have become a staple of the network’s sports programming.
They promote ESPN’s betting app, featuring personalities like Stephen A Smith and Mike Greenberg, alongside other well-known figures from the network. This aggressive marketing strategy from Disney is not unexpected, as the company is known for utilizing all its platforms to promote various ventures. The collaboration between ESPN and Penn Entertainment, following Penn’s separation from Barstool, highlights the power of sports personalities in such promotions.
These familiar faces now prominently appear on ESPN Bet’s promotional page, endorsing specific bets, typically including pre-packaged parlays and odds boosts related to upcoming games on the network.
### ESPN Bet Aiming at Casual Bettors
Promotional bets with names like Stephen’s A-List, Seeing Green, and Mad Dog Specials are unlikely to attract experienced gamblers, who understand that sportsbooks aim to maintain an advantage, reflected in low limits and often unfavorable terms in promotional bets. However, these promos aren’t intended for savvy bettors; they target recreational gamblers. These are the individuals most likely influenced by a familiar face, enticed further by an odds boost to make a small bet in hopes of a significant return.
These promos make the process easier for casual bettors, arranging all the parlay legs, saving them time and effort in doing their own research.
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