BetBoom has been named the official betting partner for the Ultimate Fighting Championship (UFC) in Latin America, excluding Brazil. This new partnership expands on their existing collaboration, where BetBoom already serves as the UFC’s official betting partner in CIS countries within Eurasia. The operator will now have a larger role at some of UFC’s major events, targeting Spanish-speaking audiences throughout Latin America.
For the UFC Fight Nights organized in Latin America, BetBoom will act as a presenting partner and have its brand prominently displayed inside the Octagon. Igor Savun, the Chief Marketing Officer at BetBoom, expressed his enthusiasm: “Becoming UFC’s official betting partner in Latin America is thrilling for us! UFC is synonymous with passion and excitement, mirroring BetBoom’s spirit. We aim to bring fans closer to the action through this collaboration.”
Savun further highlighted the significance of this partnership, stating that it marks a significant advancement for BetBoom. The company is eager to create memorable experiences through exclusive content, innovative promotions, and by sharing the excitement of every fight with the devoted UFC fans who make the sport unique.
Moreover, UFC will employ advanced graphic overlay technology in its Spanish-language broadcasts in Latin America, digitally placing BetBoom branding on the Octagon canvas during all UFC Pay Per View events. Additional integrations will be designed to boost fan interaction and increase BetBoom’s brand visibility. This will include in-venue activations at UFC events across Latin America, where BetBoom fan booths and original content will feature prominently on arena video screens.
Nicholas Smith, Vice President of Global Partnerships at TKO, commented on this development: “We’re excited to elevate our partnership with BetBoom by expanding into Spanish-speaking Latin America. This region is an essential and growing gaming market. Collaborating with partners like BetBoom allows us to provide fans with unique ways to engage with the thrill and excitement of UFC.”
BetBoom will also maintain a strong presence during popular UFC fight week events, such as press conferences and weigh-ins, which build anticipation for the main events. To further connect with UFC fans in the area, BetBoom and the UFC plan to produce custom content for distribution across UFC’s Spanish-language social media platforms and digital channels. They also aim to provide exclusive promotions and VIP experiences for fans.
