### The Evolving Challenge of Capturing Player Attention
In today’s world, with more options for entertainment than ever before, operators must evolve to meet the changing expectations of players or risk losing them. Martin Collins, Soft2Bet’s Chief Business Development Officer, suggests some budget-friendly methods to engage and retain customers.
#### Upcoming Webinar on Player Engagement
Join Martin Collins on Monday, December 9th, at 2 PM for an SBC Webinar. This session will feature industry experts discussing future trends in player engagement and retention, emphasizing how improved user experience (UX) can enhance performance. Before the webinar, Collins shared his insights on the challenges operators face as consumer technology becomes ever more sophisticated.
#### Addressing UX Challenges in the Gaming Industry
**SBC: What are the UX issues in the industry with advanced device technology and consumer familiarity with smoother online experiences?**
**Martin Collins:** With mobile gaming as the norm, user expectations are sky-high. Operators not only compete with each other but also with various online distractions like social media and streaming services, making efficient, intuitive UX crucial. Outdated designs fall short, whereas personalized experiences based on user activity can boost engagement and loyalty. Simplifying onboarding, clarifying navigation, and adopting thoughtful multi-brand techniques can provide players with seamless enjoyment across platforms, fostering lasting connections.
#### The Impact on Player Retention
**SBC: How do these problems affect operators’ ability to engage and retain players in a competitive environment?**
**MC:** With mounting competition for users’ attention, operators face major challenges in engaging and retaining players. Users prefer rewarding experiences as their entertainment time is limited. While motivational strategies can help form feedback loops to drive engagement, operators are also vying for screen time with eCommerce and social media platforms. Brands that don’t adapt risk losing audiences permanently, and sticking to outdated methods not only alienates players but also removes the chance to rebuild trust. The key is innovating and personalizing efforts to meet players where they are.
#### Cost-Effective Solutions for Player Retention
**SBC: Are there economical ways to address these issues?**
**MC:** Focusing on player retention is one of the cost-effective strategies. Retaining players is more efficient than continuously acquiring new ones. Motivational techniques can foster engaging feedback loops to keep players interested long-term. Simple, user-friendly UX and UI designs are vital as they encourage repeat engagement. The aim is to enhance interaction at every stage while minimizing costs. The upcoming webinar on December 9th will delve into how these strategies produce tangible results and improve player experiences. [Register here](https://www.bigmarker.com/sbc-webinars/Reimagining-Engagement-Gamification-as-the-Key-to-Transforming-UI-UX-in-iGaming-for-Evolving-Audiences-146840cbc693be8f08b8093f?utm_bmcr_source=Soft2Bet).
#### Results From Implementing Gamification
**SBC: What outcomes have you seen from using gamification solutions?**
**MC:** Gamification solutions have achieved remarkable success, especially when paired with robust UX. These elements enhance customer engagement, retention, and activity, providing significant value to operators. For instance, MEGA experienced a 65% rise in net gaming revenue (NGR), a 45% increase in average revenue per user (ARPU), and quadrupled screen time. Additionally, deposit amounts rose by 50%, and deposit frequency increased by 30%.
Mobile applications have driven this growth, with around 75% of customers opting for native apps, yielding five times more gross gaming revenue (GGR) than desktop or mobile web users. Personalization and interaction have been crucial, as demonstrated in CampoBet Denmark, where more than half the players use iOS and Android apps. This trend is consistent across other brands like Betinia, highlighting the influential role native apps play in raising revenue and player engagement.
#### Upcoming Webinar Details
The “Reimagining Engagement: Retain, Engage and Protect the Modern Player” webinar will be held at 11 AM GMT on Monday, December 9th. Alongside Martin Collins, speakers will include Graeme Powrie (Chief Commercial Officer, EEZE), Christian Melin (Chief Product Officer, Blixx Gaming), and Alexis Wicen (CEO, Scatters Group). [Register here](https://www.bigmarker.com/sbc-webinars/Reimagining-Engagement-Gamification-as-the-Key-to-Transforming-UI-UX-in-iGaming-for-Evolving-Audiences-146840cbc693be8f08b8093f?utm_bmcr_source=Soft2Bet) to join live or catch the on-demand session later.