British bookmaker Fitzdares has revealed the launch of a new establishment in Chester.
In its debut northern location, the Fitzdares Club, situated on Eastgate, is designed to offer an upscale setting for its patrons. Members can enjoy live sports, a snooker table, and a unique Negroni honesty bar, the first of its kind by the bookmaker.
William Woodhams, CEO of Fitzdares, stated: “This has been an exciting week for us at Fitzdares as we introduce our new Club in Chester, marking our first expansion beyond the Watford Gap.
“The club aims to feature the finest live sports and includes amenities such as a snooker table and our inaugural Negroni honesty bar.”
The brand further mentioned that the Chester location aims to draw sports enthusiasts looking for a premium experience in the region.
The Fitzdares Chester Club adds to the company’s portfolio alongside its current club located at Naunton Downs in the Cotswolds, where Cheltenham Festival-winning trainer Ben Pauling is based.
Moreover, Fitzdares has expanded its sponsorship at Royal Windsor Racecourse through a three-year agreement. This partnership aligns with the reintroduction of jumps racing at Windsor after a 20-year hiatus, beginning 15 December.
Earlier this year, Fitzdares also announced a collaboration with Tote, following the successful relaunch of The Racing App by Quantum Leap Solutions.
The revamped Racing App now provides racing enthusiasts with Tote’s popular exotic bets, including Placepot, Quadpot, and Double, alongside Fitzdares’ fixed odds offerings.