Dabble has appointed Brenden Varcoe, a former senior executive at Tabcorp, as its new Chief Strategy and Commercial Officer (CSCO).
Varcoe’s nine-year tenure at Tabcorp began in January 2016 when he was appointed as the senior manager of strategic planning. In August 2017, he transitioned to the role of head of commercial.
From March 2018 to June 2022, he held the position of general manager of strategy, later expanding his responsibilities to include ventures. By September 2023, Varcoe had moved into the role of general manager of racing industry and venues.
During his last assignment at the Melbourne-based company, Varcoe played a pivotal role in managing Tabcorp’s retail presence, which spanned approximately 4,000 locations, including pubs, clubs, and sports arenas.
Throughout his nearly decade-long career at Tabcorp, Varcoe was instrumental in securing commercial partnerships with major leagues such as the NBA, MLB, and NFL.
Before joining Tabcorp, Varcoe began his journey in the gambling industry in April 2013 as the commercial manager for Melbourne Racing Club.
His professional background also includes significant experience with major accounting firms KPMG and PwC, and he has served as a senior financial analyst with the Royal Bank of Scotland.
Announcing his new position via LinkedIn, Varcoe stated, “After nine years at Tabcorp, where I held numerous senior leadership roles, I am pleased to announce my new role as Chief Strategy and Commercial Officer at Dabble.”
Varcoe’s departure from Tabcorp coincides with reports from Australian media indicating that the company has laid off about 200 employees, around 10% of its workforce, as part of cost-cutting and streamlining efforts. According to the Australian Financial Review, all Tabcorp divisions, except for its horseracing broadcasting channel Sky Racing, have been affected by these reductions.
As of the time of reporting, Tabcorp’s stock was priced at A$0.54. EGR has sought comments from Tabcorp regarding these developments.
Meanwhile, recent reports in October suggest that Dabble is considering an initial public offering (IPO) in either the United States or Australia, with projections indicating that the company’s revenue could reach A$500 million (£394.7 million) over the next three years.
This announcement regarding Dabble’s new CSCO originally appeared on EGR Intel.