888AFRICA has expanded its betting services to Malawi, reaching a population of over 19 million. This development was shared today through the company’s LinkedIn page, showcasing a fresh advertisement for 888bets to celebrate this new launch in Africa.
The advertisement features scenes of a football player preparing to enter the field through a dark tunnel with stadium lights illuminating his path. Another shot shows a player executing a scissor kick. As the scene unfolds, text appears on the screen informing viewers that the brand has been operational since 1997 and has attracted 50 million customers worldwide.
In the ad, a man is shown browsing the 888bets sportsbook, checking results and odds. The 30-second commercial concludes with “Now Available in Malawi,” followed by the 888bets logo and the slogan “Made To Win Bigger.”
Malawi is now the seventh market to feature 888AFRICA, with others including Mozambique and Angola. To further expand its presence in these regions, the company has initiated a sponsorship agreement with SL Benfica, a team in Liga Portugal.
