Tabcorp has partnered with PandaScore to expand its esports offerings in Australia.
Initially, the betting brand will incorporate PandaScore’s esports data and odds services for Counter-Strike, League of Legends, and Dota 2.
Tabcorp is also keen on integrating the full suite of PandaScore titles, markets, and products to drive future expansion in esports.
David Beirne, Tabcorp Trading General Manager, said: “This partnership with PandaScore is invaluable to our investment in esports.
“It gives us access to dedicated esports trading and odds creation services for the most popular titles, with plans to build out a full esports offering fit for the next generation of bettors.
“This partnership is another step in creating the ultimate sports entertainment experience for our customers.”
Meanwhile, the agreement will see Tabcorp offer an expanded range of markets and market lines, including PandaScore’s lucrative player markets.
Powered by PandaScore’s esports products, Tabcorp’s multichannel distribution will see its enhanced esports offering available across digital and physical options, including web, mobile app, betting shops, and terminals in licensed venues.
Oliver Niner, Head of B2B at PandaScore, added, “I’m very excited about working with one of the biggest operators in Australia.
“Tabcorp is an Australian institution with outstanding visibility and market penetration and a pedigree for success. Rolling out our best-in-class esports products to a market leader in Australia builds on our existing successes in this market, and it’s one we’re confident we can continue fostering growth in.”