Infront, a technology partner of the Ligue de Football Professionnel (LFP), has partnered with Genius Sports to leverage its tracking services.
This collaboration aims to deploy Genius’ tracking technology throughout France’s Ligue 1 and Ligue 2.
The technology and data services provided to the LFP are part of a wider partnership that includes betting rights, selected media rights, and digital and technology services, powered by Infront Lab, the company’s innovation division.
Martin Aurenche, LFP Media Chief Media Officer, commented: “Infront has shown their dedication to keeping the LFP at the cutting edge of football innovation through this partnership.”
Furthermore, LFP will gain access to GeniusIQ, Genius Sports’ AI and data platform, granting the league a unified, connected system intended to assist with player and game analysis.
“We are eager to see the impact GeniusIQ will have on our league, providing cutting-edge data insights, enhancing the fan experience, and offering clubs and coaches critical tools to boost their performance.”
Additionally, data tracking insights will be presented to Ligue 1 and Ligue 2 audiences in real time. Infront will coordinate the alignment of this technology with the LFP.
Machine learning and AI will offer LFP coaches and analysts data-driven performance tools, enhancing training, in-game decision-making, and post-match analysis. Augmented, data-driven broadcasts will feature key tracking insights displayed to viewers in real time.
“Together, Infront, LFP, and Genius Sports envision employing top-tier technology to elevate French football both on and off the field,” said Jack Davison, Chief Commercial Officer of Genius Sports.
“We’re thrilled to launch this new partnership to position the LFP at the forefront of data innovation with GeniusIQ. From empowering coaches to obtain competitive advantages to enhancing broadcasts with augmented data-driven content, GeniusIQ lays the groundwork for unprecedented fan engagement.”
Earlier this month, Genius Sports reiterated its projection to achieve positive cash flow in 2024, reaching a corporate milestone set during its NYSE IPO.
This announcement came on the heels of the company’s Q3 trading results, which surpassed corporate forecasts, reporting revenues of $120M—an 18% increase over 2023’s $101M and higher than the anticipated guidance of $119M.