Gaming Innovation Group (GiG) has successfully launched its igaming platform in Mexico, thanks to a partnership with its long-term associate LuckyDays.
This expansion into Latin America allows LuckyDays to leverage GiG’s CoreX platform alongside advanced AI tools, DataX and LogicX, to optimize operations, particularly in player acquisition and retention.
Richard Carter, CEO of GiG, expressed his thoughts: “This collaboration represents a synergy between a rapidly expanding market and our well-established, prosperous partnership with LuckyDays.
“We combine the ideal elements to boost our partner’s operations using state-of-the-art, next-generation technology and our vast expertise in adapting to changing regulatory frameworks.”
This initiative marks GiG’s inaugural venture into the region and aligns with its ongoing strategy of penetrating high-growth, regulated markets.
According to a report by H2 Gambling Capital, Mexico’s gross gaming revenue is projected to reach $3.7 billion by 2028.
“GiG’s proven solutions empower us to effectively launch and scale in this new market, aligning perfectly with our goal for continuous growth and excellent player experiences,” a spokesperson from LuckyDays commented.
“We are excited about a prosperous expansion in Mexico and beyond, delivering our premium offerings to a wider audience, with GiG as our reliable partner.”
This announcement follows GiG’s recent foray into the Asian market, marked by a partnership with Bloomberry Resorts in the Philippines earlier this month.
Additionally, GiG has bolstered its presence in Europe, establishing new agreements in the UK and Denmark earlier this year.
“`