Peter & Sons’ roadmap remains highly active, with more than 24 releases per year
Being named Rising Star of the Year at the International Gaming Awards just before ICE in Barcelona set the tone for online games studio Peter & Sons’ appearance at the first exhibition of the year.
The award might hint towards success in the future, but the present is something that certainly needs celebrating.
Lauryn Duncan, Head of Sales at Peter & Sons, said: “We’re not so much emerging or experimenting, but building with intent. We’ve come a long way since our launch in 2019. We had to navigate the obstacles of lockdown, which, for a start-up, is never easy, as the team just wanted to get out there and start meeting people.
“We launched with just a handful of people, all sharing the same philosophy that online casino games could feel different. We grew our team, whether it be artists, developers, mathematicians, producers, or commercial leads, all pulling in the same direction, to develop anti-boring games rich in artistry and storytelling. This really is the core identity of Peter & Sons. We want each game to exemplify the energy of the creative team behind it, the feeling of a game built by humans who care.”
“2026 promises to be a huge year,” she added. “Now we are headquartered in Cyprus and have offices in Armenia, Malta and Spain. In the beginning, we developed our games through platform partners, as we didn’t yet have our own infrastructure. Today, we operate on our own platform, hold our own licenses, and continue expanding our distribution network with new Tier 1 operators and aggregators across multiple markets.
“At the same time, we’re expanding beyond slots into scratch cards, crash games, instant games, and table games, broadening both our product offering and audience reach.”
“From a portfolio perspective, diversification is central to our strategy. We’re developing across a wide spectrum of themes and mathematical profiles — from mid to high and very high volatility games, to playful story-driven adventures, darker atmospheres with experimental features.”
From day one, Peter & Sons set themselves apart by creating something truly distinctive, defined by a clear and powerful identity.
Lauryn Duncan explained: “If I had to single out one thing, our USP has to be our artwork. We don’t see game creation as a production line, but as an art collective — bringing together artists, coders, animators, and sound designers who want to make every pixel count. Our ethos is centered around handcrafted visuals, distinctive characters, and an art-driven approach to game design.”
Peter & Sons’ roadmap remains highly active, with more than 24 releases per year — averaging two new proprietary titles per month. Alongside original concepts, they are also developing sequels to some of our most acclaimed titles, like the famous Barbarossa saga. The game features wild Cascades, limitless multipliers, and a chain of special multiplier balls that can turn every spin into a treasure hunt.
Lauryn explained: “Barbarossa: Dragon Empire released in December 2025 expands the universe into a new cultural and visual territory, refining the mechanics, and showing how far the studio has come in balancing art, math, and market maturity.”
Peter & Sons’ approach to game design has brought its fair share of awards. It scooped Best Innovation 2025 by Nederlandse Online Casino where it was acknowledged for its hand-drawn artistry, distinctive mechanics, and gameplay depth that doesn’t follow templates. Another recent award came from CasinoJager, where Zombie Road was named as Best Design and Visuals. Zombie Road is a game built on atmosphere first: raw, post-apocalyptic, and even theatrical. Almost all the new games also appear in a new Peter&Sons Spotify channel, which was build to bring all the signature soundtracks from the world of games to the real world of brand’s partners and friends around the world.
Rising Star of the Year and other achievements of Peter&Sons symbolise how the trust shown by their audience is translating into tangible results on a global scale.
Head of Sales at Peter&Sons said: “Europe remains a core stage for us. Over the last year, we’ve grown in the UK with operators like Bet Victor and Tote Gaming, in Denmark with Spillehallen, the Nordics with Nordplay and Ninja Casino. In Italy, we recently signed deals with Snai and SISAL, in Spain with Gran Casino Madrid and Casino Barcelona and in Portugal with Solverde. We went live in Sweden with Svenska Spel, in Belgium with Gaming1 and in Greece. We entered the Netherlands mid-way through last year with Gaming1. But we’re also expanding in Latin America, where last year we entered Mexico, Brazil and Argentina. In North America, we went live with NorthStar Gaming in Ontario, and we’re now working on getting into Michigan, Pennsylvania and New Jersey with operators such as BetMGM, Caesar’s and Rush Street. Our latest partner is bet365, with whom we went live in the Netherlands, Spain, the United Kingdom and other regulated markets.”
The post Peter & Sons at the art of the action at ICE Barcelona appeared first on G3 Newswire.
Peter & Sons’ roadmap remains highly active, with more than 24 releases per year Being named Rising Star of the Year at the International Gaming Awards just before ICE in Barcelona set the tone for online games studio Peter & Sons’ appearance at the first exhibition of the year. The award might hint towards success…
The post Peter & Sons at the art of the action at ICE Barcelona appeared first on G3 Newswire.