From February 9 to 11, the key industry B2B exhibition, AIBC Eurasia, was held in Dubai, gathering leading representatives of the digital sector. 1xAffiliates, a recognized leader in affiliate marketing, took an active part in the event as usual, presenting its unique approach at its Booth 5D, with a focus on long-term, mutually beneficial partnerships
From February 9 to 11, the key industry B2B exhibition, AIBC Eurasia, was held in Dubai, gathering leading representatives of the digital sector.
1xAffiliates, a recognized leader in affiliate marketing, took an active part in the event as usual, presenting its unique approach at its Booth 5D, with a focus on long-term, mutually beneficial partnerships as the foundation for sustainable growth.
Celebrity guest as an element of the affiliate strategy
The highlight of the 1xAffiliates stand was the visit of the football legend Blaise Matuidi, a former Paris Saint-Germain and French national team midfielder.
His appearance was more than just an entertaining feature; it was a logical extension of the brand’s philosophy. 1xAffiliates is the official partner of PSG, and the visit of such a prominent athlete underscored the depth and dynamic nature of this relationship.
Matuidi’s impressive career, highlighted by a victory at the 2018 World Cup and the 2015 French Player of the Year award, symbolizes teamwork, dedication, and the drive to reach the top; values shared by 1xAffiliates.
This clearly demonstrates that partnership is a multidimensional concept for the company, extending beyond a single business area.
Interactive stand and prize draw
Blaise Matuidi actively engaged in the 5D stand activities, creating a unique atmosphere for guests. He competed with visitors in a football simulator game, took commemorative photos, and signed autographs.
As part of the event, 1xAffiliates also held a large-scale draw with valuable prizes, including an Apple iPhone 17 Pro Max, a Sony PlayStation 5 Pro, and 4 tickets to the PSG vs Lyon match on April 19, 2026.
These activities once again highlighted the value of collaboration toward achieving shared success.
1xAffiliates partnership program
The AIBC Eurasia exhibition served as an important platform for presenting the capabilities of the 1xAffiliates partnership program. Company representatives detailed the benefits, including attractive market conditions, flexible operating models, and scalable tools.
The brand demonstrated its openness to new collaborations and to developing a global affiliate ecosystem, where each partner is a strategically important part of a large team of professionals with clear, long-term goals.
New step forward for 1xAffiliates
1xAffiliates’ participation at AIBC Eurasia clearly confirmed the company’s corporate approach: building a successful and sustainable business through strong, transparent, and long-term partnerships.
From collaborations with leading affiliates to an alliance with a titled football club, the brand is building a multifaceted ecosystem grounded in trust and shared values.
Every specialist can become part of this community by joining over 500 000 partners worldwide to reach new heights in affiliate marketing together.