Soft2Bet CEO Uri Poliavich has said he expects the B2B side of his business to grow in 2026 as a result of the firm’s recent hiring spree.
Poliavich declared recent high-profile additions would improve the supplier’s operations and bring in more B2B clients.
In January, Soft2Bet announced the appointment of a new chief commercial officer (CCO) in the shape of Andrew Cochrane.
Bringing experience from leadership roles at GiG, DraftKings and SBTech, Cochrane is responsible for “global commercial execution, partnerships and growth”, according to the supplier.
Samuele Traversin also joined the team that same week as executive vice-president of business strategy and corporate development.
The ex-Betclic and Entain was joined by former GiG director of business development Harrison Barrett as vice-president of business development.
Speaking at the firm’s Town Hall yesterday, 10 February, Poliavich noted the hires would bolster the B2B side of the business significantly.
The CEO said: “The team that has joined us are here to bring excellence in operations.
“Andrew, Sam and their team will bring more B2B clients. We expect the B2B part of the business to grow even more.
“I believe that at the end of year, we’ll discuss a growth of B2B. We’ll show you how the portfolio has expanded and how the revenue from the B2B side has grown in 2026.
“The idea is to be able to show off to bigger partners and to expose our platform and our advantages in more markets and more regions.”
The Town Hall predominantly focused on Soft2Bet’s B2C efforts, with bosses noting 2025 revenue was up 85% year on year, while EBITDA was up 103%.
Growth in Mexico, Denmark, Sweden and Romania was cited as core drivers for the company last year.
Poliavich also said Soft2Bet is aiming to grow casino GGR by 190% and sports betting GGR by 180% this year.
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The post Soft2Bet CEO: new C-suite and VP hires will drive B2B expansion first appeared on EGR Intel.
Uri Poliavich says the likes of Andrew Cochrane and Samuele Traversin will help supporting growth of supplier side of the company
The post Soft2Bet CEO: new C-suite and VP hires will drive B2B expansion first appeared on EGR Intel.