Paf has once again lowered its mandatory loss limit, this time to €15,000 (£13,067) per year, for its customers.
The decision follows previous reductions over recent years, with Paf looking to set the standard for responsible gambling by reaching the long-term target of €8,000.
Last year, the yearly loss limit was lowered from €17,500 to €16,000, having first been introduced eight years ago at €30,000.
Now at €15,000, the operator said the limit applies to all gaming categories and sites it operates.
The new rate will apply to all players aged 25 and above. Those aged between 20 and 24 have a limit of €6,000 and 18 to 19-year-olds are limited to annual losses of €1,800.
Christer Fahlstedt, Paf CEO, said: “We are extremely proud that through concrete measures and long-term investments in responsible gaming, we have now managed to halve the first loss limit that was introduced in 2018.
“It clearly shows we are serious about our ambition to be a sustainable entertainment company.”
Fahlstedt also called on operators to band together to create “common national deposit limits”.
Alongside the mandatory loss limits, Paf allows customers to set their own limits, with the CEO noting that the two are needed to combat players leaving the regulated market to play with illegal operators.
He added: “Gaming limits have a real and measurable effect on gaming behaviour, and they stop a customer before things become seriously problematic.
“At the same time, we cannot ignore the fact that customers can relatively easily continue playing with another operator.
“That is why common national deposit limits are needed, and why gaming with unlicensed operators must be stopped.”
Noting that the €8,000 target needs to reached “step by step”, Fahlstedt said what makes Paf different from other operators in the industry is that it is prepared to not take revenue from “unsustainable gaming”.
Paf announced it has managed to remove revenue from customers who had losses exceeding €30,000 – those the operator refers to as “high-intensity players” or the “red segment” – with its next aim to eliminate revenue from players whose losses are between €15,001 to €30,000
The post PAF reduces loss limits to €15,000 in “another long-term step in the right direction” first appeared on EGR Intel.
Operator now at half of the limit first introduced in 2018, as CEO Christer Fahlstedt calls for common national deposit limits across all operators
The post PAF reduces loss limits to €15,000 in “another long-term step in the right direction” first appeared on EGR Intel.