PIN-UP has formed a new partnership with Sevilla FC, one of Europe’s most historic football clubs, becoming the club’s regional partner in Latin America. The partnership was officially revealed on January 20-21 during iGB Affiliate Barcelona, at the PIN-UP Partners booth. The PIN-UP Partners team introduced an exclusive offline campaign, specifically dedicated to their partnership
PIN-UP has formed a new partnership with Sevilla FC, one of Europe’s most historic football clubs, becoming the club’s regional partner in Latin America.
The partnership was officially revealed on January 20-21 during iGB Affiliate Barcelona, at the PIN-UP Partners booth. The PIN-UP Partners team introduced an exclusive offline campaign, specifically dedicated to their partnership with Sevilla FC. The team at the booth welcomed club legend Álvaro Negredo, giving visitors the chance to meet him in person, take photos, and receive autographs. The guests received special edition branded jerseys, made exclusively for the collaboration.
Sevilla FC’s Director of Partnerships, Lorenzo Aldobrandini, said:
“We are pleased to welcome brand PIN-UP as a partner of Sevilla FC. This agreement marks an important step in strengthening our presence in Mexico and Latin America, and together we aim to bring the Sevilla FC brand closer to fans across the region while driving shared growth.”
The collaboration is part of PIN-UP’s strategy to create stronger brand presence across Latin America, where football plays a central role in everyday life and fan culture.